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Marketing strategyMarketing strategyGDPR data-privacy rules signal a welcome revolution, says WFA CEO
Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.
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Global Marketer of the YearMarketing strategyMarketing strategyBridging east and west via digital: Huawei's Glory Zhang
Read more about "Bridging east and west via digital: Huawei's Glory Zhang"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Global Marketer of the YearMarketing strategyMarketing strategySea heroes and data: Deutsche Telekom's Hans-Christian Schwingen
Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Global Marketer of the YearMarketing with purpose: Mars' Jane Wakely
Read more about "Marketing with purpose: Mars' Jane Wakely"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyPriceless success: Mastercard's Raja Rajamannar
Read more about "Priceless success: Mastercard's Raja Rajamannar"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyEmpowering marketers and unstereotyping ads: Unilever's Keith Weed
Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyFrom transparency to equality: P&G's Marc Pritchard
Read more about "From transparency to equality: P&G's Marc Pritchard"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Marketing strategyMarketing strategyIn the spotlight: SDE Greece’s Nerina Komioti
Read more about "In the spotlight: SDE Greece’s Nerina Komioti"Meet Nerina Komioti, Director General of SDE
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WFA CEO: 2017 in review
Read more about "WFA CEO: 2017 in review"Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective
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4 public affairs predictions for 2018
Read more about "4 public affairs predictions for 2018"The WFA public affairs team share their predictions for what the next 12 months hold for brands.
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6 marketing predictions for 2018
Read more about "6 marketing predictions for 2018"The WFA marketing team share their predictions for what the next 12 months hold for brands.
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Brand purposeMarketing strategyMarketing strategyIt’s the Most Contagious time of the year
Read more about "It’s the Most Contagious time of the year"Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017 begins.
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In the spotlight: RVD Turkey’s Süreyya Deniz
Read more about "In the spotlight: RVD Turkey’s Süreyya Deniz"Meet Süreyya Deniz, Managing Director of RVD Turkey
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Digital policy10 things you should know about GDPR
Read more about "10 things you should know about GDPR"Not fully aware of the implications of GDPR? You’re not alone.
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Brand reputationCMO ForumWhat great brand stories can do for business
Read more about "What great brand stories can do for business"In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.
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Brand reputationWeb Summit 2017 round-up
Read more about "Web Summit 2017 round-up"“AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of Web Summit 2017 in Lisbon.
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Brand reputationMarketing technologyMarketing technologyWeb Summit 2017 in 10 tweets
Read more about "Web Summit 2017 in 10 tweets"Some soundbites for marketers from this year’s Web Summit in Lisbon
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Creating a culture of insights
Read more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Privacy & techAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.
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Digital media transformationFour lessons from dmexco
Read more about "Four lessons from dmexco"Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no doubting that this a bigger event than ever.
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Real insight from a virtual reality
Read more about "Real insight from a virtual reality"The consumer insight community is realising some unexpected benefits from virtual reality.
