Posts about Expert opinion

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. SOURCING FORUM: 2015 Year in Review
    Expert opinion
    Marketing strategyMarketing strategy

    SOURCING FORUM: 2015 Year in Review

    WFA

    In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

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  2. Responsible Advertising and Children Programme: 2015 Year in Review
    Expert opinion
    Marketing strategyMarketing strategy

    Responsible Advertising and Children Programme: 2015 Year in Review

    WFA

    2015 continued to see marketing to children grab the headlines.

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  3. INSIGHT FORUM: 2015 Year in Review
    Expert opinion
    Marketing strategyMarketing strategy

    INSIGHT FORUM: 2015 Year in Review

    WFA

    The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer intelligence capabilities.

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  4. Policy Action Group: 2015 Year in Review
    Expert opinion

    Policy Action Group: 2015 Year in Review

    WFA

    2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark acknowledgment from APEC leaders about the role and value of advertising and industry self-regulation.

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  5. Expert opinion
    Marketing strategyMarketing strategy

    WFA’s 10 predictions for 2016

    WFA
    Fingerpost in the sky
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  6. WFA CEO: 2015 in review
    Expert opinion
    Advertising & policyMarketing strategyMarketing strategy

    WFA CEO: 2015 in review

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on te year 2015

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  7. Don’t scrap marketing procurement, embed it
    Expert opinion

    Don’t scrap marketing procurement, embed it

    WFA
     
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  8. Media transparency: picking a way through the storm
    Expert opinion
    Marketing strategyMarketing strategy

    Media transparency: picking a way through the storm

    WFA
    Liar
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  9. Expert opinion
    Global Marketer Week

    This is not your parents’ TV

    WFA
    Multiple screen wall
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  10. Expert opinion

    Keeping up in China

    WFA
    CHINA/
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  11. Keeping a cool head amidst bulging waistlines
    Expert opinion

    Keeping a cool head amidst bulging waistlines

    WFA
    girl-shopping
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  12. Are we witnessing a new dawn for public affairs?
    Expert opinion

    Are we witnessing a new dawn for public affairs?

    WFA
    Will blog
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  13. The path to digital transformation
    Expert opinion
    Marketing strategyMarketing strategy

    The path to digital transformation

    WFA
    Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green explains how to kick start company-wide change.
    Read more about "The path to digital transformation"
  14. China encourages more responsible advertising
    Expert opinion
    Global Marketer Week

    China encourages more responsible advertising

    WFA
    [caption id="attachment_596" align="alignright" width="200"]Li Xiao, Director Training & International Affairs Department at CANA Li Xiao, Director Training & International Affairs at CANA[/caption]
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  15. Sustainable development is not just about saving the planet
    Expert opinion
    Marketing strategyMarketing strategy

    Sustainable development is not just about saving the planet

    WFA
    WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable Development
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  16. Expert opinion

    EU kids see fewer and fewer food ads on TV

    WFA

    European children are exposed to significantly fewer food ads on TV, according to recent research conducted by Accenture Media Management. The changes have come about as a result of the EU Pledge, a commitment by 21 leading food and beverage brand owners to change the way they market their products to children across a variety of media. These companies represent well over 80% of food marketing spend in the EU.

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  17. Expert opinion
    Marketing strategyMarketing strategy

    Five priorities for media directors in 2015

    WFA

    Jigsaw puzzleJigsaw puzzle

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  18. Expert opinion

    Outlook for 2015

    WFA
    Distant signpost
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