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Meet Süreyya Deniz, Managing Director of RVD Turkey
Not fully aware of the implications of GDPR? You’re not alone.
In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.
“AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of Web Summit 2017 in Lisbon.
Some soundbites for marketers from this year’s Web Summit in Lisbon
Members of the global consumer insight community address how to develop companies into insights-led organisations.
…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.
Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no doubting that this a bigger event than ever.
The consumer insight community is realising some unexpected benefits from virtual reality.
Although now slowing, the media market in China has grown at a breakneck speed.
While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges facing advertisers in the digital ecosystem.
Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a festival that still matters
Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency concerns, criminality, brand safety threats…all are major issues facing global media leaders today.
One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their agencies.” Whether you think this is harsh probably depends on which side of the fence you work.
Internet users rarely agree on anything. Except maybe one thing.
The first CMOFORUM of the year kicked off in Singapore in February.
Mobile World Congress is big. Surprisingly big.
What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward to.
In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was perceived by many as the domain of the riskaverse ‘naysayers.’ now, it is being increasingly recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly.
There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage consumption.
Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks and toys. the industry at large faces horizontal challenges in relation to digital with privacy concerns being prioritised by policy-makers globally. the broader advertising ecosystem faces an existential threat in the form of ad blocking.