Posts about Expert opinion

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    In the spotlight: RVD Turkey’s Süreyya Deniz

    In the spotlight: RVD Turkey’s Süreyya Deniz

    Meet Süreyya Deniz, Managing Director of RVD Turkey

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  2.    10 things you should know about GDPR
    Digital policy

    10 things you should know about GDPR

    Not fully aware of the implications of GDPR? You’re not alone.

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  3.    What great brand stories can do for business
    Brand reputationCMO Forum

    What great brand stories can do for business

    In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.

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  4.    Web Summit 2017 round-up
    Brand reputation

    Web Summit 2017 round-up

    “AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of Web Summit 2017 in Lisbon.

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  5.    Web Summit 2017 in 10 tweets
    Brand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Some soundbites for marketers from this year’s Web Summit in Lisbon

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  6.    Creating a culture of insights

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

    Read more about "Creating a culture of insights"
  7.    And the buzzword at Festival of Marketing 2017 was…
    Privacy & tech

    And the buzzword at Festival of Marketing 2017 was…

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.

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  8.    Four lessons from dmexco
    Digital media transformation

    Four lessons from dmexco

    Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no doubting that this a bigger event than ever.

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  9.    Real insight from a virtual reality

    Real insight from a virtual reality

    The consumer insight community is realising some unexpected benefits from virtual reality.

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  10.    Expediting media change in China
    Media transformation

    Expediting media change in China

    Although now slowing, the media market in China has grown at a breakneck speed.

    Read more about "Expediting media change in China"
  11.    Five CMO lessons from Cannes
    Marketing strategyCMO ForumMarketing capabilitiesMarketing strategy

    Five CMO lessons from Cannes

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges facing advertisers in the digital ecosystem.

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  12.    All change at Cannes
    CMO Forum

    All change at Cannes

    Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a festival that still matters

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  13.    Change media management
    Global Marketer Week

    Change media management

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency concerns, criminality, brand safety threats…all are major issues facing global media leaders today.

    Read more about "Change media management"
  14.    How does your agency rate your brief?
    Agency management

    How does your agency rate your brief?

    One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their agencies.” Whether you think this is harsh probably depends on which side of the fence you work.

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  15.    Trying to fix the online ad experience
    Digital policyGlobal Marketer Week

    Trying to fix the online ad experience

    Internet users rarely agree on anything. Except maybe one thing.

    Read more about "Trying to fix the online ad experience"
  16. CMO Forum

    9 rules on how to approach marketing innovation

    The first CMOFORUM of the year kicked off in Singapore in February.

    Read more about "9 rules on how to approach marketing innovation"
  17.    4 key trends from Mobile World Congress 2017
    Digital policyGlobal Marketer Week

    4 key trends from Mobile World Congress 2017

    Mobile World Congress is big. Surprisingly big.

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  18. Marketing strategyMarketing strategy

    WFA President predicts the year ahead for marketing

    What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward to.

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  19. Digital Governance Exchange: 2016 Year in Review

    In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was perceived by many as the domain of the riskaverse ‘naysayers.’ now, it is being increasingly recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly.

    Read more about "Digital Governance Exchange: 2016 Year in Review"
  20. Advertising & policy

    Alcohol Marketing: 2016 Year in Review

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage consumption.

    Read more about "Alcohol Marketing: 2016 Year in Review"
  21. Policy Action Group: 2016 Year in Review

    Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks and toys. the industry at large faces horizontal challenges in relation to digital with privacy concerns being prioritised by policy-makers globally. the broader advertising ecosystem faces an existential threat in the form of ad blocking.

    Read more about "Policy Action Group: 2016 Year in Review"