Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA

    WFA member benchmark on recommended POSM production services across Europe

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  2. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended packaging design agencies

    WFA

    WFA member benchmark on recommended packaging design agencies. 

    Read more about "Benchmark: Recommended packaging design agencies"
  3. Benchmark
    Marketing structureCMO Forum

    Benchmark: Internal brand communications and engagement

    WFA

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
  4. Benchmark
    Marketing procurementGamingMarketing procurement

    Benchmark: recommended sponsorship activation partners

    WFA

    WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in creative, BTL and digital.

    Read more about "Benchmark: recommended sponsorship activation partners"
  5. Benchmark: Measuring the ROI of the Insights function
    Benchmark

    Benchmark: Measuring the ROI of the Insights function

    WFA

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

    Read more about "Benchmark: Measuring the ROI of the Insights function"
  6. Benchmark: Consumer Intimacy Programs
    Benchmark
    Media & analytics

    Benchmark: Consumer Intimacy Programs

    WFA

    WFA member benchmark on perspectives on Consumer Intimacy Programs

    Read more about "Benchmark: Consumer Intimacy Programs"
  7. Benchmark: Insights Core Competencies
    Benchmark

    Benchmark: Insights Core Competencies

    WFA

    WFA member benchmark on the key skills insights leaders are focusing on

    Read more about "Benchmark: Insights Core Competencies"
  8. Benchmark
    Influencer marketingMarketing procurementMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they in-house or outsource.

    Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"
  9. Marketing capability: the soft reply to a hard question
    Expert opinionBenchmark
    Marketing structureMarketing capabilities

    Marketing capability: the soft reply to a hard question

    Brenna Brandes

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the same: to continuously improve teams and the work they produce.

    Read more about "Marketing capability: the soft reply to a hard question"
  10. Benchmark: Generative AI training
    Benchmark
    AI

    Benchmark: Generative AI training

    WFA

    WFA member benchmark exploring training in Generative AI.

    Read more about "Benchmark: Generative AI training"
  11. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global category management - Production consultants

    WFA

    WFA member benchmark on how marketing organisations work with production consultants.

    Read more about "Benchmark: Global category management - Production consultants"
  12. Benchmark: Consumer segmentation partners in APAC
    Benchmark

    Benchmark: Consumer segmentation partners in APAC

    WFA

    WFA member benchmark on identifying segmentation suppliers in APAC

    Read more about "Benchmark: Consumer segmentation partners in APAC"
  13. Benchmark: Marketing Capability Investment
    Benchmark
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    WFA

    This new WFA member benchmark dispels the myths on capability investment.

    Read more about "Benchmark: Marketing Capability Investment"
  14. Media budgets are on the rise, finds WFA and Ebiquity annual research
    BenchmarkReport

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Matt Green

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 - with 14% saying they will make a significant increase, year on year.

    Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"
  15. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Savings Categorisation of Inflation Hedging

    WFA

    WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

    Read more about "Benchmark: Savings Categorisation of Inflation Hedging"
  16. DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    WFA

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

    Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"
  17. Benchmark: Marketing Budget Setting
    Benchmark

    Benchmark: Marketing Budget Setting

    WFA

    WFA benchmark containing best practices of marketing budget setting.

    Read more about "Benchmark: Marketing Budget Setting"
  18. Benchmark: Recommended Capability Vendors
    Benchmark
    Marketing capabilities

    Benchmark: Recommended Capability Vendors

    WFA

     WFA benchmark containing member-recommended capability training vendors .

    Read more about "Benchmark: Recommended Capability Vendors"
  19. GenAI figures in most brands’ marketing plans, says new WFA research
    NewsPress releasesBenchmark
    Digital policyMarketing technologyAIMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    Gabrielle Robitaille

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in ten have developed or are developing internal policies on use of GenAI.

    Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"
  20. Benchmark: The Evolution of Couponing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: The Evolution of Couponing

    WFA

    WFA member benchmark on how organisations are evolving their approach to couponing.

    Read more about "Benchmark: The Evolution of Couponing"
  21. Benchmark: Approaches to entertainment marketing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA

    WFA member benchmark on how organisations are approaching the entertainment marketing category

    Read more about "Benchmark: Approaches to entertainment marketing"