WFA member benchmark on Marketing or Media Mix Models and ROI

Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.

Overview of the CMO Forum held remotely on November 16, 2021.

As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week Editor-in-Chief.

Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive force for change.

A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

WFA launches framework to help marketers lead on climate change challenge

New research suggests marketers lag corporate progress on the sustainability journey

Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?