Posts about Media & analytics

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Europe research: The economic impact of data-driven advertising (2017)
    Report
    Advertising & policyMedia & analyticsValue of advertising

    Europe research: The economic impact of data-driven advertising (2017)

    EDAA, IAB

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.

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  2. Experiential sampling agencies in Great Britain and Ireland
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Experiential sampling agencies in Great Britain and Ireland

    WFA

    WFA member survey. For additional details, please log in.

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  3. Survey on privacy and data management - GDPR (2017)
    BenchmarkReport
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    Survey on privacy and data management - GDPR (2017)

    WFA

    WFA member survey on how members are evaluating the impact of GDPR on their business.

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  4. Choosing a Digital Asset Management (DAM) System
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  5. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

    Read more about "European Viewability Measurement Principles"
  6. Survey Results: Marketing Capability Programmes
    Benchmark
    Media & analyticsMarketing structureCMO ForumMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

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  7. Benchmark on recommended Digital Analytics Agencies
    Benchmark
    Agency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

    WFA

    WFA member benchmark. For additional details, please log in.

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  8. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmark
    Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  9. Survey results: Paying for 3rd party verification
    Benchmark
    Advertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  10. Survey on Media Governance and Guardianship
    Benchmark
    Advertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  11. Survey on Online Advertising Effectiveness
    Benchmark
    Ad techMedia & analytics

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

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  12. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

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  13. Programmatic management fee benchmarking
    Benchmark
    Ad techCross-media measurementMedia & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  14. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmark
    Media & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  15. Five step process to Data Driven Marketing (2017)
    Report
    Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformation

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

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  16. Survey results on Programmatic & trading desks
    Benchmark
    Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  17. Outlook 2017: crunching the numbers in media
    Expert opinion
    Media & analytics

    Outlook 2017: crunching the numbers in media

    Matt Green

    There will be fewer major sporting events in 2017 than we’ve seen this year.

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  18. Time to give up on Bullxxxx proxy metrics?
    Case studies
    Media & analytics

    Time to give up on Bullxxxx proxy metrics?

    Karmarama

     

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  19. Benchmark on setting up knowledge/insights sharing platforms
    Benchmark
    Media & analytics

    Benchmark on setting up knowledge/insights sharing platforms

    WFA

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  20. Data, data everywhere…delivering a transformation in data management
    Expert opinionEvent reports
    Media & analytics

    Data, data everywhere…delivering a transformation in data management

    Matt Green

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

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  21. Benchmark on recommended Customer Data Strategy Consultants
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

    WFA

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"