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Brand purposeBrand reputationSustainabilityMarketing operationsMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.
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Advertising & policyDigital policySustainabilityPAG Meeting Overview (November 2021)
Read more about "PAG Meeting Overview (November 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Advertising & policySustainabilityA marketer in Glasgow
Read more about "A marketer in Glasgow"WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the coming years.
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Advertising & policyMarketing strategyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operationsMarketing strategyCMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
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CreativitySustainabilityRetail media & ecommerceCMO ForumThe butterfly effect of global marketing transformation
Read more about "The butterfly effect of global marketing transformation"The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest threads remains the ever-present need for transformation, says Rob Dreblow, WFA Global Head of Marketing Services.
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Advertising & policyDigital policySustainabilityWebinar | Economist Impact presents The World Ahead: 2022
Read more about "Webinar | Economist Impact presents The World Ahead: 2022"The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.
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Advertising & policyDigital policySustainabilityPAG Meeting Overview (September 2021)
Read more about "PAG Meeting Overview (September 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategyPlanet Pledge Leaders' Forum: Poll results
Read more about "Planet Pledge Leaders' Forum: Poll results"This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories.
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Advertising & policySustainabilityWFA whitepaper on environmental claims and greenwashing
Read more about "WFA whitepaper on environmental claims and greenwashing"An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and greenwashing.
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Sustainability
How collaboration between marketing and sustainability can be a force for good
Read more about "How collaboration between marketing and sustainability can be a force for good"Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group Sustainability Director at Asahi Europe & International.
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Advertising & policySustainabilityBenchmark: Sustainability & Marketing Consultants
Read more about "Benchmark: Sustainability & Marketing Consultants"WFA member benchmark on recommended sustainability and marketing consultants.
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Advertising & policyMarketing strategySustainabilityMarketing strategyPlanet Pledge Leaders' Forum - Meeting Overview
Read more about "Planet Pledge Leaders' Forum - Meeting Overview"An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.
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SustainabilityWalking the talk on climate change
Read more about "Walking the talk on climate change"Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral
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Advertising & policyDigital policySustainabilityPAG Meeting Overview (June 2021)
Read more about "PAG Meeting Overview (June 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.
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Advertising & policyMarketing structureSustainabilityCMO ForumMarketing operationsSpotlight on marketing and sustainability: bridging the gaps around the world
Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.
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Brand purposeBrand reputationSustainabilityMarketing operationsMarketing’s Missing P: Planet
Read more about "Marketing’s Missing P: Planet"Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive force for change.
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Brand purposeBrand reputationSustainabilityL’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"13 companies now on board pledge to help marketers lead on sustainability
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Brand purposeBrand reputationSustainabilityHow are you helping marketing get on the sustainability journey?
Read more about "How are you helping marketing get on the sustainability journey?"We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.
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Advertising & policySustainabilityLevi's - Buy Better, Wear Longer
Read more about "Levi's - Buy Better, Wear Longer"Good things come to those who wear their jeans longer
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Advertising & policyDigital policyInclusive marketingSustainabilityPAG Meeting Overview (April 2021)
Read more about "PAG Meeting Overview (April 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.
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Marketing strategySustainabilityMarketing strategyNew research suggests marketers lag corporate progress on the sustainability journey
Read more about "New research suggests marketers lag corporate progress on the sustainability journey"Marketers almost unanimously believe that the function can make a difference on this journey.
