Posts about WFA

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. An unlikely destination
    Expert opinion
    Advertising & policyBrand purposeBrand reputation

    An unlikely destination

    Stephan Loerke

    WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

    Read more about "An unlikely destination"
  2. Webinar: WFA in 2020 - What’s now, what’s next
    Video
    Advertising & policyDigital policyMarketing procurementMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    WFA

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.

    Read more about "Webinar: WFA in 2020 - What’s now, what’s next"
  3. Cannes 2019 Wrap
    Report
    Trends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap

    WFA

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.

    Read more about "Cannes 2019 Wrap"
  4. Putting People First: 10 years of WFA's Project Reconnect
    Guides & templates
    Brand purposeBrand reputationGlobal Marketer Week

    Putting People First: 10 years of WFA's Project Reconnect

    WFA, Karmarama

    10 years of learnings from running Project Reconnect

    Read more about "Putting People First: 10 years of WFA's Project Reconnect"
  5. Global Media Charter
    Guides & templates
    Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.

    Read more about "Global Media Charter"
  6. A guide to progressive gender portrayals in advertising
    Guides & templates
    Advertising & policyBrand purposeCannes LionsInclusive marketing

    A guide to progressive gender portrayals in advertising

    WFA

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA, founded the Unstereotype Alliance. As part of WFA’s commitment to the Alliance we have developed this short guide which we hope will build awareness for the movement among our corporate members around the world, our national advertiser associations in sixty countries on six continents and the tens of thousands of brands represented by them at local level.

    Read more about "A guide to progressive gender portrayals in advertising"
  7. Coalition for Better Ads: Feb 2018 State of play
    Report
    Advertising & policyAd techPrivacy & tech

    Coalition for Better Ads: Feb 2018 State of play

    WFA

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this content, please log in.

    Read more about "Coalition for Better Ads: Feb 2018 State of play"
  8. Project Reconnect masterdeck 2019
    Report
    Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

    Project Reconnect masterdeck 2019

    WFA

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.

    To view this content, please log in.

    Read more about "Project Reconnect masterdeck 2019"
  9. EU Pledge Annual Reports
    Report
    Advertising & policy

    EU Pledge Annual Reports

    WFA

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.

    To view the annual reports please log in to your account.

    Read more about "EU Pledge Annual Reports"
  10. GDPR Guide for Marketers
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Guide for Marketers

    WFA

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.

    Read more about "GDPR Guide for Marketers"
  11. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

    Read more about "European Viewability Measurement Principles"
  12. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

    Read more about "Recommendations to master data & tech (2017)"
  13. Brand safety: steps to consider (2017)
    Report
    Brand reputationCMO Forum

    Brand safety: steps to consider (2017)

    WFA

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

    Read more about "Brand safety: steps to consider (2017)"
  14. The Value of Advertising (2017)
    Report
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    WFA, Deloitte

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.

    Member only content - please log in to view this study.

    Read more about "The Value of Advertising (2017)"
  15. Implementation Guide for Marketing Communications to Children Commitment
    Guides & templates
    Advertising & policy

    Implementation Guide for Marketing Communications to Children Commitment

    WFA, The Consumer Goods Forum

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.

    Read more about "Implementation Guide for Marketing Communications to Children Commitment"
  16. 7 Deadly Sins of Marketing
    Report
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

    WFA, Karmarama, We Are Social

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.

    Read more about "7 Deadly Sins of Marketing"
  17. WFA Media Charter (2008)
    Guides & templatesReport

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    • Its aim is to state the advertisers’ principles and objectives in relation to the media as vehicle for their marketing communications
    • It is intended to be used as a guide on the subject for advertisers
    • It is hoped it will help establish best practice in emerging and mature markets around the world. Available several languages: English, Spanish, Portuguese, Japanese, French.
    Read more about "WFA Media Charter (2008)"