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Marketing strategyMarketing strategySourcing Forum meeting overview (January 2021)
Read more about "Sourcing Forum meeting overview (January 2021)"Overview of the Sourcing Forum held remotely on Jan 21, 2022.
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CMO ForumSpotlight: Reversing the decline in advertising effectiveness
Read more about "Spotlight: Reversing the decline in advertising effectiveness"In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published by the IPA.
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Inclusive marketingDiversity: From Agency to Ads
Read more about "Diversity: From Agency to Ads"R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
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Advertising & policyInclusive marketingWebinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media planning & buying process
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Marketing operationsBenchmark: Marketing or Media Mix Models and ROI
Read more about "Benchmark: Marketing or Media Mix Models and ROI"WFA member benchmark on Marketing or Media Mix Models and ROI
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Advertising & policyInclusive marketingWFA launches guide to diversity and representation in media planning and buying
Read more about "WFA launches guide to diversity and representation in media planning and buying"New framework details potential issues and opportunities in key areas
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Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
Read more about "Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China"Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of China
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GamingSpotlight: Marketing in the Metaverse
Read more about "Spotlight: Marketing in the Metaverse"As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new canvas in which to engage with and influence consumers.
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Brand purposeBrand reputationSustainabilityCMO ForumSpotlight: Sustainable storytelling - what are you scared of?
Read more about "Spotlight: Sustainable storytelling - what are you scared of?"There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.
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Marketing operations
Benchmark: Share of Voice vs Share of Market
Read more about "Benchmark: Share of Voice vs Share of Market"WFA member benchmark on Share of Voice vs Share of Market
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Global Content Production 2021
Read more about "Global Content Production 2021"Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (December 2021)
Read more about "DGX meeting overview (December 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
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Advertising & policyInclusive marketingNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Advertising & policy12 predictions for 2022
Read more about "12 predictions for 2022"From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.
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Brand purposeBrand reputationSustainabilityMarketing operationsMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force for positive change both internally and among consumers.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, about why brands need to start focusing more on the African continent.
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Sourcing Forum meeting overview (December 2021)
Read more about "Sourcing Forum meeting overview (December 2021)"Overview of the Sourcing Forum held remotely on Dec 9, 2021.
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Advertising & policyWFA CEO: “2021 was a watershed year for marketing”
Read more about "WFA CEO: “2021 was a watershed year for marketing”"2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look back on it as a turning point for our industry on a number of critical issues, says WFA CEO, Stephan Loerke.
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Brand reputationCreativityContent marketingReversing the decline in advertising effectiveness
Read more about "Reversing the decline in advertising effectiveness"To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences; for that to happen, marketers must shift their focus – they must look out, says Orlando Wood, Chief Innovation Officer at the System1 Group.
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CMO ForumMarketing operationsCapability Forum Overview (October 2021)
Read more about "Capability Forum Overview (October 2021)"Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
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Marketing capabilitiesBenchmark: Vision/mission/philosophy statements for the marketing team
Read more about "Benchmark: Vision/mission/philosophy statements for the marketing team"WFA member benchmark on Vision/mission/philosophy statements for the marketing team
