Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Spotlight: Preparing for digital media’s privacy-first future | Episode 2
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 2

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"
  2. DSA/DMA Task Force Meeting Overview (October 2021)
    Event reports
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (October 2021)

    WFA

    The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a position on possible regulation on targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"
  3. Webinar | Economist Impact presents The World Ahead: 2022
    Video
    Advertising & policyDigital policySustainability

    Webinar | Economist Impact presents The World Ahead: 2022

    WFA

    The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.

    Read more about "Webinar | Economist Impact presents The World Ahead: 2022"
  4. Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    Contagious I/O

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally published in Contagious I/O on 4 October 2021

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  5. Case study | Banco Pichicha: The Unseen Players
    Case studies
    Advertising & policyInclusive marketing

    Case study | Banco Pichicha: The Unseen Players

    Contagious I/O

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’ players

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  6. Case study | Degree: Trainers For Hire
    Case studies
    Advertising & policyInclusive marketing

    Case study | Degree: Trainers For Hire

    Contagious I/O

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Degree: Trainers For Hire"
  7. Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Video

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    WFA

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.

    Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"
  8. PAG Meeting Overview (September 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (September 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  9. Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
    Video
    Advertising & policyDigital policyGDPR

    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)

    WFA

    A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021

    Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"
  10. Planet Pledge Leaders' Forum: Poll results
    Benchmark
    Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategy

    Planet Pledge Leaders' Forum: Poll results

    WFA

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories. 

    Read more about "Planet Pledge Leaders' Forum: Poll results"
  11. Benchmark: Campaign monitoring best practices
    Benchmark
    Marketing effectiveness

    Benchmark: Campaign monitoring best practices

    WFA

    WFA member benchmark on Campaign Monitoring Best Practices

    Read more about "Benchmark: Campaign monitoring best practices"
  12. RAC Programme Meeting Overview (September 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (September 2021)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.

    Read more about "RAC Programme Meeting Overview (September 2021)"
  13. Is it an advantage to be a woman in marketing?
    Expert opinion
    Advertising & policyInclusive marketing

    Is it an advantage to be a woman in marketing?

    Arwa Mahdawi

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Is it an advantage to be a woman in marketing?"
  14. Media Forum Meeting Overview (29th September 2021)
    Event reports

    Media Forum Meeting Overview (29th September 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.

    Read more about "Media Forum Meeting Overview (29th September 2021)"
  15. DGX meeting overview (September 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

    Read more about "DGX meeting overview (September 2021)"
  16. WFA whitepaper on environmental claims and greenwashing
    Report
    Advertising & policySustainability

    WFA whitepaper on environmental claims and greenwashing

    WFA

    An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and greenwashing.

    Read more about "WFA whitepaper on environmental claims and greenwashing"
  17. How collaboration between marketing and sustainability can be a force for good
    Expert opinion
    Sustainability

    How collaboration between marketing and sustainability can be a force for good

    Preeti Srivastav

    Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group Sustainability Director at Asahi Europe & International.

    Read more about "How collaboration between marketing and sustainability can be a force for good"
  18. Benchmark: Sustainability & Marketing Consultants
    Benchmark
    Advertising & policySustainability

    Benchmark: Sustainability & Marketing Consultants

    WFA

    WFA member benchmark on recommended sustainability and marketing consultants.

    Read more about "Benchmark: Sustainability & Marketing Consultants"
  19. Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
    Benchmark
    Agency management

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for pitch submissions

    Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"
  20. Agency Management Forum Overview (September 2021)
    Event reports
    Agency managementCMO Forum

    Agency Management Forum Overview (September 2021)

    WFA

    Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (September 2021)"
  21. Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Press releases
    Advertising & policyBrand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    WFA

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers

    National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability

    Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"