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Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well as IKEA have joined 13 other major multinationals in harnessing the power of marketing to drive change both internally and among consumers
National advertiser associations in 22 countries will also promote the scheme to local brands and share learnings of how marketers can lead on sustainability
Overview of the CMO Forum held remotely on September 8, 2021.
Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David Wheldon
As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week Editor-in-Chief.
An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.
eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match importance
Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of Alcohol
WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the world who are taking our industry forward.
An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.
A research report on the anatomical structures and priorities of the client-side media department.
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that didn’t mean there weren’t great insights or learnings to share.
Four Lions judges share their experience of what they learned in some of the newer categories that were celebrated this year. From Creative Strategy to Creative eCommerce and Creative Data to Creative Business Transformation, they celebrate where the bar for great work lies in 2021.
Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a valued business partner rather than as a simple driver of savings.
A curated list of WFA resources to inform and shape your strategy
In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered by the European Union which will have profound impacts on the European digital advertising market.
Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O on 19 June 2021
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of senior management support, says Natasha Chetiyawardana, Creative Partner and Co-Founder at venturing consultancy Bow & Arrow, part of Accenture Interactive.
Beer brand closes gender pay gap by driving the call to action in sports sponsorship
This article was originally published in Contagious I/O on 17 June 2021
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and content marketing consultancy, explains why they matter.
Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally published in Contagious I/O on 2 June 2021