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Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally published in Contagious I/O on 2 June 2021
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).
New Forums will allow for peer-to-peer learning around key areas of concern
Groups will be chaired by senior marketers from AB InBev, Reckitt and Unilever
These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act
These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Services Act
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar outline the latest data.
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.
WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally published in Contagious I/O on 3 June 2021
The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement climate policies.
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.
The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive force for change.
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
Overview of the CMO Forum held remotely on June 2, 2021.