Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Case study | Google: Search Black-owned
    Inclusive marketing

    Case study | Google: Search Black-owned

    Search engine introduces feature to help black-owned businesses by making them more searchable

    This article was originally published in Contagious I/O on 2 June 2021

    Read more about "Case study | Google: Search Black-owned"
  2.    Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

    Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"
  3.    WFA creates three new groups to address key marketer priorities
    Agency managementMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

    Groups will be chaired by senior marketers from AB InBev, Reckitt and Unilever

    Read more about "WFA creates three new groups to address key marketer priorities"
  4.    WFA amendment suggestions on the EU Digital Markets Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Markets Act

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act

    Read more about "WFA amendment suggestions on the EU Digital Markets Act"
  5.    WFA amendment suggestions on the EU Digital Services Act
    Advertising & policyDigital policy

    WFA amendment suggestions on the EU Digital Services Act

    These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Services Act

    Read more about "WFA amendment suggestions on the EU Digital Services Act"
  6.    Inclusive equals results
    Inclusive marketing

    Inclusive equals results

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar outline the latest data.

    Read more about "Inclusive equals results"
  7.    Industry’s unprecedented show of unity to tackle DEI
    Inclusive marketing

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  8.    PAG Meeting Overview (June 2021)
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (June 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

    Read more about "PAG Meeting Overview (June 2021)"
  9.    BRIM: Black Representation in Marketing
    Inclusive marketing

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.

    Read more about "BRIM: Black Representation in Marketing"
  10.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  11.    Case study | Warner Music Group: Saylists
    Inclusive marketing

    Case study | Warner Music Group: Saylists

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally published in Contagious I/O on 3 June 2021

    Read more about "Case study | Warner Music Group: Saylists"
  12.    DSA Task Force Meeting Overview (June 2021)
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (June 2021)

    The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (June 2021)"
  13.    Insight Forum Overview (June 2021)
    Influencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

    Read more about "Insight Forum Overview (June 2021)"
  14.    Emerging trend - ad bans for fossil fuels
    Advertising & policy

    Emerging trend - ad bans for fossil fuels

    Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement climate policies.

    Read more about "Emerging trend - ad bans for fossil fuels"
  15.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Advertising & policyMarketing structureSustainabilityCMO ForumMarketing operations

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  16.    Get comfortable with sustainability
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.

    Read more about "Get comfortable with sustainability"
  17.    DGX meeting overview (May 2021)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (May 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

    Read more about "DGX meeting overview (May 2021)"
  18.    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
  19.    Marketing’s Missing P: Planet
    Brand purposeBrand reputationSustainabilityMarketing operations

    Marketing’s Missing P: Planet

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive force for change.

    Read more about "Marketing’s Missing P: Planet"
  20.    Capability Forum Overview (June 2021)
    CMO ForumMarketing operations

    Capability Forum Overview (June 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

    Read more about "Capability Forum Overview (June 2021)"
  21.    CMO Forum meeting overview (June 2021)
    Agency managementMarketing structureCMO ForumDigital media transformation

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"