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Spotlight on marketing and sustainability: bridging the gaps around the world
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.
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WFA
BenchmarkVideo
18 June 2021
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We’re looking at regional differences in how both consumers and marketers view sustainability – and discuss how to address the most pressing “gaps” with one guest CMO sharing their experiences on each regional focus.
Presentation slides of each session can be downloaded at the bottom of this post.
Session 1: APAC focus
With Rupen Desai, Global Chief Marketing Officer, Dole
Session 2: EMEA focus
Session 3: Americas focus:
With Ana Maria Henao, Global Vice President of Marketing, Pepsico
Article details
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WFA
BenchmarkVideo
18 June 2021
