The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign

This article was originally published in Contagious I/O on 13 December 2021

Overview of the Sourcing Forum held remotely on Jan 21, 2022.

R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

WFA member benchmark on Marketing or Media Mix Models and ROI

There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.

Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.

The guide has been developed by the European Association of Communication Agencies (EACA)