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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCMO ForumMeet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Agency managementChina Media Forum Meeting Overview (Dec 2021)
Read more about "China Media Forum Meeting Overview (Dec 2021)"Overview of the Media Forum held on 2 Dec, 2021.
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Marketing effectivenessFireside chat: Paying Attention to the Long and Short
Read more about "Fireside chat: Paying Attention to the Long and Short"In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.
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Advertising & policyCMO ForumPlanet Pledge Spotlight: COP26
Read more about "Planet Pledge Spotlight: COP26"In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.
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Sponsorship into 2022
Read more about "Sponsorship into 2022"What will define brand sponsorship in 2022? Ian Malcolm, President and CEO of Lumency, a brand-side sponsorship, experiential and content marketing consultancy, shares his perspective.
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Advertising & policyDigital policyDSA/DMA Task Force Meeting Overview (November 2021)
Read more about "DSA/DMA Task Force Meeting Overview (November 2021)"The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss the WFA’s position regarding possible regulation of targeted advertising based on personal data.
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Advertising & policyLATAM mapping: Regulatory efforts to restrict food marketing in Latin America
Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
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Advertising & policyDigital policyAd techData governancePrivacy & techData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.
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Advertising & policyRAC Programme Meeting Overview (November 2021)
Read more about "RAC Programme Meeting Overview (November 2021)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15 November 2021.
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Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
Read more about "Galvanising marketing as a force for positive change: lessons learned from Planet Pledge"WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.
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Advertising & policyDigital policyAd techGDPRWFA Guide to EU Cookie Guidance
Read more about "WFA Guide to EU Cookie Guidance"An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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Advertising & policySustainabilityA marketer in Glasgow
Read more about "A marketer in Glasgow"WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating climate change in the coming years.
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Spotlight: Preparing for digital media’s privacy-first future | Episode 3
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Global Marketer of the YearWFA names super seven as shortlist for Global Marketer of the Year 2021
Read more about "WFA names super seven as shortlist for Global Marketer of the Year 2021"The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in partnership with The Drum.
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Winning with Eco-Actives is essential for future brand growth
Read more about "Winning with Eco-Actives is essential for future brand growth"A new Who Cares, Who Does? study by Kantar demonstrates green credentials are both beneficial to business and the planet. Natalie Babbage, Global LinkQ Director, Kantar, explains how brands can appeal to the 'Eco-Actives'.
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Advertising & policyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operationsCMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
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Trends & forecastsGamingCMO ForumDigital media transformationSpotlight: Gaming Demystified 2021
Read more about "Spotlight: Gaming Demystified 2021"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.
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Marketing as a force for positive change: lessons from Planet Pledge
Read more about "Marketing as a force for positive change: lessons from Planet Pledge"WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.
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Advertising & policyWebinar: IFBA’s Enhanced Responsible Marketing Policy
Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
