Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

Meeting overview and presentations from WFA’s Media Forum on 19^th January 2022.

Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

National advertiser associations in Germany and Turkey push number of countries promoting the scheme to local brands to 26

Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead

This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their goals.

In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.

WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign

This article was originally published in Contagious I/O on 13 December 2021