Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey: Ukrainian Response
    Benchmark
    Advertising & policyMarketing structure

    Survey: Ukrainian Response

    WFA

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"
  2. Want to produce great work? Stop treating your advertising agencies like dirt
    Expert opinion
    Brand purposeAgency managementBrand reputationMarketing capabilities

    Want to produce great work? Stop treating your advertising agencies like dirt

    Arwa Mahdawi

    The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"
  3. WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Expert opinionVideo
    Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.

    Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"
  4. Navigating digital media safety and suitability in the time of war
    Expert opinion
    Advertising & policy

    Navigating digital media safety and suitability in the time of war

    Rob Rakowitz

    Please note that GARM was discontinued on August 8 2024. See more here.

    The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses can do now to ensure their marketing spend doesn’t support misinformation.

    Read more about "Navigating digital media safety and suitability in the time of war"
  5. PAG Meeting Overview (February 2022)
    Event reports

    PAG Meeting Overview (February 2022)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 February 2022.

    Read more about "PAG Meeting Overview (February 2022)"
  6. Sourcing Forum meeting overview (February 2022)
    Event reports
    Marketing strategyMarketing strategy

    Sourcing Forum meeting overview (February 2022)

    WFA

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

    Read more about "Sourcing Forum meeting overview (February 2022)"
  7. RAC Programme Meeting Overview (February 2022)
    Event reports

    RAC Programme Meeting Overview (February 2022)

    WFA

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 February 2022.

    Read more about "RAC Programme Meeting Overview (February 2022)"
  8. Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  9. Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
    Video
    Advertising & policyDigital policyGDPR

    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?

    WFA

    A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for advertisers and the digital advertising industry

    Read more about "Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?"
  10. Media 2025 - Wave Five Research Findings 2022
    Report

    Media 2025 - Wave Five Research Findings 2022

    MediaSense

    The WFA are delighted to share with you an advanced copy of MediaSense’s Media2025 report. Part of MediaSense’s Media 20:20 research programme, the study reveals a number of key challenges related to transformation, talent and measurement including why just 11% of global CMOs are confident that they have completed their digital transformation journey.

    Read more about "Media 2025 - Wave Five Research Findings 2022"
  11. Three principles from four decades of media practice
    Expert opinion
    Media transformation

    Three principles from four decades of media practice

    Ben Jankowski

    Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in media as he ends his impressive 11-year tenure at the company and eight years as a global chair of WFA’s Media Forum to start a new consulting venture.

    Read more about "Three principles from four decades of media practice"
  12. Transparency in Political Task Force Meeting Overview (February 2022)
    Event reports
    Digital policy

    Transparency in Political Task Force Meeting Overview (February 2022)

    WFA

    The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal on the transparency and targeting of political advertising, and agree on WFA priorities.

    Read more about "Transparency in Political Task Force Meeting Overview (February 2022)"
  13. Expert opinion
    Advertising & policyAd techMedia transformation

    Welcome to the privacy-focused future

    WFA

    The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to check out the alternatives to third-party cookies, says WFA Global Media Manager, Joe Mourani.

    Read more about "Welcome to the privacy-focused future"
  14. Spotlight: 2022 Global Production Trends
    Video

    Spotlight: 2022 Global Production Trends

    WFA

    Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for 2022. 

    Read more about "Spotlight: 2022 Global Production Trends"
  15. Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
    Video
    Agency management

    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

    WFA

    Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world, and how can clients better collaborate with agencies to mitigate risk on their account.

    Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."
  16. Benchmark: Definition, target setting and tracking of savings
    Benchmark

    Benchmark: Definition, target setting and tracking of savings

    WFA

    This WFA member benchmark examined how clients define, set targets and track savings

    Read more about "Benchmark: Definition, target setting and tracking of savings"
  17. Benchmark: Global Category Management – Experiential & Events
    Benchmark

    Benchmark: Global Category Management – Experiential & Events

    WFA

    This WFA member benchmark examined the category management of Experiential & Events.

    Read more about "Benchmark: Global Category Management – Experiential & Events"
  18. DSA/DMA Task Force Meeting Overview (January 2022)
    Event reports
    Digital policy

    DSA/DMA Task Force Meeting Overview (January 2022)

    WFA

    The WFA DSA/DMA Task Force met on 25 January 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree on WFA next steps.

    Read more about "DSA/DMA Task Force Meeting Overview (January 2022)"
  19. EU Digital Markets Act: WFA briefing, February 2022
    Briefings & position papers
    Digital policy

    EU Digital Markets Act: WFA briefing, February 2022

    WFA

    WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.

    Read more about "EU Digital Markets Act: WFA briefing, February 2022"
  20. EU Digital Services Act: WFA briefing, February 2022
    Briefings & position papers
    Digital policy

    EU Digital Services Act: WFA briefing, February 2022

    WFA

    WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DSA.

    Read more about "EU Digital Services Act: WFA briefing, February 2022"
  21. WFA returns to face-to-face events with Global Marketer Week in Athens
    Press releases
    Global Marketer Week

    WFA returns to face-to-face events with Global Marketer Week in Athens

    WFA

    Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John Hegarty and Futerra's Solitaire Townsend

    Read more about "WFA returns to face-to-face events with Global Marketer Week in Athens"