This WFA member benchmark examined the category management of Experiential & Events.

WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.

Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John Hegarty and Futerra's Solitaire Townsend

Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

Meeting overview and presentations from WFA’s Media Forum on 19^th January 2022.

Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

National advertiser associations in Germany and Turkey push number of countries promoting the scheme to local brands to 26

Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead

This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their goals.

In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.