Benchmark: MENA split between ATL and BTL media budget
Media1 minute read
WFA member benchmark on MENA split between ATL and BTL media budget
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For a media strategy to be successful, budget needs to be split and allocated to the correct platforms. This is a crucial task that is a constant challenge for media leaders throughout the world. Following a request form one of our members this benchmark outlines what the typical ATL/BTL budget split is for brands in MENA and how that split is derived.