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Spotlight: Media Contract Guidance Webinar – Global Best Practice
Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.
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Digital policyDebate on the regulation of targeted advertising: what are EU policymakers considering?
Read more about "Debate on the regulation of targeted advertising: what are EU policymakers considering?"WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.
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Marketing procurementMarketing procurementBenchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
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Cross-media measurementMarketing effectivenessValue of advertising
Benchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Advertising & policyCross-media measurementMedia Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Privacy & tech
DGX meeting with Google, 28 February 2022
Read more about "DGX meeting with Google, 28 February 2022"In this session, Google provided their perspectives on the recent rulings which have found EU websites’ use of Google Analytics in breach of the GDPR
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Advertising & policyMarketing structureSurvey: Ukrainian Response
Read more about "Survey: Ukrainian Response"In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Brand purposeAgency managementBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.
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Advertising & policyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"Please note that GARM was discontinued on August 8 2024. See more here.
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses can do now to ensure their marketing spend doesn’t support misinformation.
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PAG Meeting Overview (February 2022)
Read more about "PAG Meeting Overview (February 2022)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 February 2022.
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Marketing strategyMarketing strategy
Sourcing Forum meeting overview (February 2022)
Read more about "Sourcing Forum meeting overview (February 2022)"Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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RAC Programme Meeting Overview (February 2022)
Read more about "RAC Programme Meeting Overview (February 2022)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 February 2022.
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Spotlight: Preparing for digital media’s privacy-first future | Episode 4
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Advertising & policyDigital policyGDPRWebinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
Read more about "Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?"A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for advertisers and the digital advertising industry
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Media 2025 - Wave Five Research Findings 2022
Read more about "Media 2025 - Wave Five Research Findings 2022"The WFA are delighted to share with you an advanced copy of MediaSense’s Media2025 report. Part of MediaSense’s Media 20:20 research programme, the study reveals a number of key challenges related to transformation, talent and measurement including why just 11% of global CMOs are confident that they have completed their digital transformation journey.
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Media transformationThree principles from four decades of media practice
Read more about "Three principles from four decades of media practice"Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in media as he ends his impressive 11-year tenure at the company and eight years as a global chair of WFA’s Media Forum to start a new consulting venture.
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Digital policyTransparency in Political Task Force Meeting Overview (February 2022)
Read more about "Transparency in Political Task Force Meeting Overview (February 2022)"The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal on the transparency and targeting of political advertising, and agree on WFA priorities.
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Advertising & policyAd techMedia transformation
Welcome to the privacy-focused future
Read more about "Welcome to the privacy-focused future"The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to check out the alternatives to third-party cookies, says WFA Global Media Manager, Joe Mourani.
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Spotlight: 2022 Global Production Trends
Read more about "Spotlight: 2022 Global Production Trends"Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for 2022.
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Agency managementSpotlight: Mitigating risk - inflation, agency talent shortfall, etc.
Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world, and how can clients better collaborate with agencies to mitigate risk on their account.
