This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their goals.

In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which found the use of Google Analytics in violation of the EU GDPR.

WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade.

The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign

This article was originally published in Contagious I/O on 13 December 2021

Overview of the Sourcing Forum held remotely on Jan 21, 2022.

R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

WFA member benchmark on Marketing or Media Mix Models and ROI

There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.