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Firstgas Group (New Zealand, Television and YouTube)
Read more about "Firstgas Group (New Zealand, Television and YouTube)"An Audiovisual ad in New Zealand featured a controversial voiceover for Firstgas Group. The claim that the company is ‘ensuring our gas is going zero carbon’ attracted complaints arguing that this was not yet possible. Were they right?
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MSC CRUISES (Belgium, OOH)
Read more about "MSC CRUISES (Belgium, OOH)"A Belgian ad for MSC Cruises attracted a complaint from a consumer who took issue with the company’s claim to be 100% carbon-neutral. She argued that it was unacceptable greenwashing but did the regulator agree?
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Beech-Nut Nutrition Co. “Beech-Nut Baby Food” (USA, television, Internet)
Read more about "Beech-Nut Nutrition Co. “Beech-Nut Baby Food” (USA, television, Internet)"Beech-Nut Nutrition promoted its products via TV and online ads in the US, claiming that “glass is nature’s safest container” and that “Glass is the ultimate in sustainability”, find out if they were right to do so here.
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Safe Catch Tuna (USA, Amazon)
Read more about "Safe Catch Tuna (USA, Amazon)"Does this Amazon ad for ‘100% Sustainably Caught Tuna” from the US break the rules on green claims? -
Marketing effectivenessBenchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to developing/selecting winning content all the way to measuring the impact of the digital campaign.
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The future of insights and marketing effectiveness
Read more about "The future of insights and marketing effectiveness"In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?
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WFA Environmental Claims Guidance: Annex documents
Read more about "WFA Environmental Claims Guidance: Annex documents"Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance
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Advertising & policy
Ukraine: Taking action on digital advertising
Read more about "Ukraine: Taking action on digital advertising"Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz, GARM Global Lead, details the latest information and advice for advertisers from platforms, agencies and ad-tech players.
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.
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Agency managementSpotlight: Designing the right production model for your organisation
Read more about "Spotlight: Designing the right production model for your organisation"As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content creation, asset re-use and technology.
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Benchmark: Global Category Management – Market Research & Insights
Read more about "Benchmark: Global Category Management – Market Research & Insights"This WFA member benchmark examined the category management of Market Research & Insights
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Media Forum Meeting Overview (12th May 2021)
Read more about "Media Forum Meeting Overview (12th May 2021)"Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Inclusive marketingSustainabilityMarketing capabilitiesUsing media to drive positive impact
Read more about "Using media to drive positive impact"Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.
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CMO ForumMarketing capabilitiesThe First 100 Days of a Marketing Capability Leader
Read more about "The First 100 Days of a Marketing Capability Leader"Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability leader, what should you do first?
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Benchmark: Trends agencies and partners
Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 16, 2022.
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Privacy & tech
DGX meeting overview (March 2022)
Read more about "DGX meeting overview (March 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 10 March 2022.
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Marketing effectivenessMarketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 10, 2022.
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WFA amendment suggestions for the proposal on the transparency and targeting of political advertising
Read more about "WFA amendment suggestions for the proposal on the transparency and targeting of political advertising"WFA’s amendments suggestions on the European Commission proposal for a regulation on the transparency and targeting of political advertising
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Marketing strategyMarketing technologyMarketing strategyMarketing technologySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 2, 2022.
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Inclusive marketingWorld Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.
