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CMO ForumMarketing capabilitiesThe First 100 Days of a Marketing Capability Leader
Read more about "The First 100 Days of a Marketing Capability Leader"Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability leader, what should you do first?
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Benchmark: Trends agencies and partners
Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 16, 2022.
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Privacy & techDGX meeting overview (March 2022)
Read more about "DGX meeting overview (March 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 10 March 2022.
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Marketing effectivenessMarketing procurementMarketing procurementSourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 10, 2022.
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WFA amendment suggestions for the proposal on the transparency and targeting of political advertising
Read more about "WFA amendment suggestions for the proposal on the transparency and targeting of political advertising"WFA’s amendments suggestions on the European Commission proposal for a regulation on the transparency and targeting of political advertising
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Marketing technologyMarketing technologySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 2, 2022.
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Inclusive marketingWorld Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.
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Spotlight: Media Contract Guidance Webinar – Global Best Practice
Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.
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Digital policyDebate on the regulation of targeted advertising: what are EU policymakers considering?
Read more about "Debate on the regulation of targeted advertising: what are EU policymakers considering?"WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.
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Marketing procurementMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
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Cross-media measurementMarketing effectivenessValue of advertising
Benchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Advertising & policyCross-media measurement
Media Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Privacy & tech
DGX meeting with Google, 28 February 2022
Read more about "DGX meeting with Google, 28 February 2022"In this session, Google provided their perspectives on the recent rulings which have found EU websites’ use of Google Analytics in breach of the GDPR
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Advertising & policyMarketing structureSurvey: Ukrainian Response
Read more about "Survey: Ukrainian Response"In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Brand purposeAgency managementBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.
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Advertising & policyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"Please note that GARM was discontinued on August 8 2024. See more here.
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses can do now to ensure their marketing spend doesn’t support misinformation.
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PAG Meeting Overview (February 2022)
Read more about "PAG Meeting Overview (February 2022)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 February 2022.
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Sourcing Forum meeting overview (February 2022)
Read more about "Sourcing Forum meeting overview (February 2022)"Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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RAC Programme Meeting Overview (February 2022)
Read more about "RAC Programme Meeting Overview (February 2022)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 February 2022.
