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Marketing procurementMarketing procurementBenchmark: innovation funds in media/marketing
Read more about "Benchmark: innovation funds in media/marketing"WFA member benchmark on current practices regarding innovation funds in media and/or marketing
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Marketing procurementMarketing procurementBenchmark: crowdsourced platform in Russia
Read more about "Benchmark: crowdsourced platform in Russia"WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
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Marketing procurementMarketing procurementBenchmark: payment solutions / cashback
Read more about "Benchmark: payment solutions / cashback"WFA member benchmark on payment solutions/cashback
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Benchmark: legal training for marketing procurement teams
Read more about "Benchmark: legal training for marketing procurement teams"WFA member benchmark on how to upskill marketing procurement teams in legal/contract management
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Agency managementBenchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities when used on platforms.
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Advertising & policyRetail media & ecommerceSpotlight: Social Commerce: Taking the high street to the social feed
Read more about "Spotlight: Social Commerce: Taking the high street to the social feed"How do you take High Street to the Social Feed?
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Insight Forum meeting overview (February 2022)
Read more about "Insight Forum meeting overview (February 2022)"The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics function, with focus on Capabilities programmes.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (March 2022)
Read more about "Sourcing Forum meeting overview (March 2022)"Overview of the Sourcing Forum held remotely on March 23, 2022.
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Agency managementMarketing effectivenessValue of advertisingMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Global Marketer WeekPresident's AwardsWFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil receives special award.
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DSA/DMA Task Force Meeting Overview (March 2022)
Read more about "DSA/DMA Task Force Meeting Overview (March 2022)"The WFA DSA/DMA Task Force met on 31 March 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree on WFA next steps.
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SustainabilityWFA issues guidance for brands on making credible environmental claims
Read more about "WFA issues guidance for brands on making credible environmental claims"New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing
Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals
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Advertising & policySustainability
Global Guidance on Environmental Claims 2022
Read more about "Global Guidance on Environmental Claims 2022"First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible for both consumers and regulators
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Chipotle (USA, broadcast, online)
Read more about "Chipotle (USA, broadcast, online)"Fast food brand Chipotle makes claims about the environmental impact of its ingredients, how much food waste is diverted from landfill and how staff waste such as gloves are managed. Are such claims justified?
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Quilted Northern Ultra Soft & Strong Bathroom Tissue (USA, Product packaging & Online)
Read more about "Quilted Northern Ultra Soft & Strong Bathroom Tissue (USA, Product packaging & Online)"Bathroom tissue brand Quilted Northern makes claims on its website and on packaging about its practice of planting trees to replace those used to make its products. Were these claims credible?
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Everlane (USA, Online)
Read more about "Everlane (USA, Online)"Fashion brand Everlane was making claims about the recycled content in its clothes and the fact that dyes used were “safer for the environment”. The US regulator had to decide if they were credible.
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CalciTrio Naturell food supplement (Hungary, TV & Print)
Read more about "CalciTrio Naturell food supplement (Hungary, TV & Print)"Even the brand name of CalciTrio Naturell food supplement came under scrutiny when Hungary’s regulator looked at its TV and print messages. The results are here.
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Inga (France, Facebook post and video)
Read more about "Inga (France, Facebook post and video)"Inga’s social media ads for its reusable paper towel products included a claim that it is a “zero waste” solution and "really good for the planet". Did the regulator believe it?
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EasyJet (France, Press Ad)
Read more about "EasyJet (France, Press Ad)"EasyJet’s claim in a French press ad that it doesn’t “teach lessons, we offset our emissions" and "From 2019 we are offsetting our carbon emissions from the fuel used on all our flights by supporting environmental projects” attracted a complaint. Find out if the message was in line with the country’s advertising standards here.
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LAVAZZA (France, Billboard poster)
Read more about "LAVAZZA (France, Billboard poster)"A visual in an ad for coffee brand Lavazza attracted a complaint to the Jury for Advertising Ethics as it appeared to suggest that drinking the brand would aid planet protection. Their verdict is here.
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Rock Gas Wellington (New Zealand, Sponsored Facebook post)
Read more about "Rock Gas Wellington (New Zealand, Sponsored Facebook post)"Rock Gas Wellington’s Facebook post states that "LPG is a fantastic fuel for heating and cooking and offers lower carbon emissions than other energy options.” The ASA had to assess whether this was true, what did they decide?
