Sourcing Forum meeting overview (February 2022)
Marketing Organisation & Strategy1 minute read
Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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C-19 was a catalyst for brands to entirely rethink the way they engage with consumers and accelerated the revolution of experiential marketing, initiated years ago with the explosion of digital. This session gave 18 WFA peers the chance to come together to identify possible solutions to common challenges, in a ‘warts-and-all’ format under the Chatham House Rule.
Focus: Sourcing Experiential & Events
- The future of experiential: same, same. But different!
- Ensuring existing agency models are fit for the future
- Early stages of experiential ROI measurement
- 5 examples of sourcing initiatives
WFA members can download the meeting overview below.