Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
Media Forum Meeting Overview (19th January 2022)
Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
Article details
Share this post
On the Agenda:
“Two years of digital transformation in just two months”
Nick Broomfield (Global Client Director, Transformation Consulting at Dentsu international) presented key findings and insights from a new co-authored WFA & Dentsu SCHEMA eCommerce report.
Global media & eCommerce: Increasing integration
Meghan Signalness (Global Head of Media, Personal Health at Philips) and Katja Sizova (Digital Marketing & E Commerce Tribe Leader, Consumer at Philips) shared some background as to how they’ve grown their eComm marketing team while increasing integration with the global media function.
