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Advertising & policyDigital policyPrivacy & techDGX meeting overview (March 2021)
Read more about "DGX meeting overview (March 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
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Marketing procurementRetail media & ecommerceMarketing procurementGuide to Ecommerce content production optimisation
Read more about "Guide to Ecommerce content production optimisation"APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.
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Inclusive marketingDelivering diversity is a must-pass test
Read more about "Delivering diversity is a must-pass test"The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.
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Advertising & policyDigital policyGDPRePrivacy task force meeting overview (March 2021)
Read more about "ePrivacy task force meeting overview (March 2021)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021
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Digital policyPrivacy & techWFA report: The future of data-driven marketing
Read more about "WFA report: The future of data-driven marketing"A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
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Agency managementMarketing strategyMarketing structureSustainabilityCMO ForumMarketing strategyCMO Forum meeting overview (March 2021)
Read more about "CMO Forum meeting overview (March 2021)"Overview of the CMO Forum held remotely on March 9, 2021.
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Inclusive marketing54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.
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Advertising & policyDigital policyWFA Global Position on Digital Taxes
Read more about "WFA Global Position on Digital Taxes"In response to recent developments which have seen regulators across the world put forward digital services taxes, WFA has developed a global policy position on the taxation of digital services.
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Advertising & policyDigital policyPAG Meeting Overview (February 2021)
Read more about "PAG Meeting Overview (February 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.
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Inclusive marketingCase study | Brahma: What you see today
Read more about "Case study | Brahma: What you see today"Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was originally published in Contagious I/O on 25 February 2021
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Advertising & policyCOVID has re-emphasised how brands must serve society
Read more about "COVID has re-emphasised how brands must serve society"Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt during the pandemic
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Inclusive marketingInsight & Strategy | Mattel: Creatable World
Read more about "Insight & Strategy | Mattel: Creatable World"Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in Contagious I/O on 2 December 2019
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Agency managementMarketing capabilitiesMedia transformationSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as we look ahead in 2021?
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Agency managementMarketing procurementMarketing procurementBusiness Intelligence / Data analytics for a strong agency management program
Read more about "Business Intelligence / Data analytics for a strong agency management program"
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program. -
Agency managementMarketing procurementMarketing procurementBenchmark: Global Category Management - Strategic ‘packaging’ design agency
Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"Member benchmark on global category management of strategic ‘packaging’ design agency.
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Influencer marketingCMO ForumSpotlight: How to win the hearts of Gen Z in 2021
Read more about "Spotlight: How to win the hearts of Gen Z in 2021"Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that want to get out in front of the trends and succeed in the next decade and beyond need to consider the group that is shaping today’s youth culture.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (February 2021)
Read more about "Sourcing Forum meeting overview (February 2021)"Overview of the Sourcing Forum held remotely on February 17, 2021.
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Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Trends & forecastsMarketing structureCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationWhat marketing talent wants
Read more about "What marketing talent wants"Company and marketing department attributes that resonate with today's marketer
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Advertising & policyRAC Programme Meeting Overview (February 2021)
Read more about "RAC Programme Meeting Overview (February 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.
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Agency managementMarketing procurementMarketing procurementBenchmark: Agency scope of work (SOW) tools
Read more about "Benchmark: Agency scope of work (SOW) tools"WFA member benchmark survey on Scope of Work (SOW) tools.
