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Brand reputationMarketing structureCMO ForumBenchmark: Global versus local brand equity
Read more about "Benchmark: Global versus local brand equity"WFA member survey on the topic of balancing global and local brand equity/positioning.
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In-housingMarketing procurementMarketing structureMarketing procurementDecoupling production from the creative agency and the role of the agency producer
Read more about "Decoupling production from the creative agency and the role of the agency producer"Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.
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Marketing structureMarketing capabilitiesMarketing operationsMarketing organisationSpotlight: Shortcutting your marketing transformation
Read more about "Spotlight: Shortcutting your marketing transformation"COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.
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Digital media transformationMarketing operationsMarketing organisationMarketing Transformation - Delivering the future fit organisation
Read more about "Marketing Transformation - Delivering the future fit organisation"The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital economy is more important than ever.
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Digital media transformation
C-Suite support, freedom and training critical to marketing transformation, WFA research
Read more about "C-Suite support, freedom and training critical to marketing transformation, WFA research"Legacy operating models can inhibit successful change in early stages
22% of major multinationals have a well-advanced process in place
Marketers are looking to expand their remit through taking 'ownership' of emerging disciplines, including Customer Experience and e-Commerce
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Advertising & policyDigital policyPrivacy & techIntroduction to WFA's policy groups
Read more about "Introduction to WFA's policy groups"Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
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Marketing procurementMarketing procurementSpotlight: Managing your sponsorship initiatives post-pandemic
Read more about "Spotlight: Managing your sponsorship initiatives post-pandemic"What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their sponsorship investments over the short and mid-term?
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Marketing procurementMarketing procurementDefining world-class standards for marketing procurement
Read more about "Defining world-class standards for marketing procurement"To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global Sourcing Board has created some common definitions for key terms.
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Spotlight: Media Contract Guidance in China
Read more about "Spotlight: Media Contract Guidance in China"This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest in understanding the nuances of contracting within the Chinese marketplace.
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Marketing structureBenchmark: Global Budget setting & use of working/non-working ratios
Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Advertising & policyQ&A Session: EU Collective Redress – what impact on advertisers?
Read more about "Q&A Session: EU Collective Redress – what impact on advertisers?"A Q&A session with the European Commission Directorate General Justice and Consumers
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Advertising & policyWebinar: Regulating marketing to kids - five key trends affecting toy brands
Read more about "Webinar: Regulating marketing to kids - five key trends affecting toy brands"A closer look at the latest regulatory trends to restrict marketing to children around the world.
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Marketing procurementMarketing procurementBenchmark: Global Category Management - Public Relations
Read more about "Benchmark: Global Category Management - Public Relations"Member benchmark on category management of public relations (brand PR / consumer facing)
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Asia Spotlight: Leadership perspective in 2021
Read more about "Asia Spotlight: Leadership perspective in 2021"WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues facing our industry in 2021.
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Spotlight: Digital media and the demise of identity
Read more about "Spotlight: Digital media and the demise of identity"The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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Inclusive marketingInsight & Strategy | Doritos: The Best Gift
Read more about "Insight & Strategy | Doritos: The Best Gift"Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was originally published in Contagious I/O on 22 January 2021
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Global Marketer of the YearWFA interviews the Global Marketer of the Year 2020 nominees
Read more about "WFA interviews the Global Marketer of the Year 2020 nominees"The top marketers at General Mills, Huawei, Mars, Mattel, P&G and Restaurant Brands International - all six nominated for the Global Marketer of the Year 2020 award - spoke with WFA recently about marketing during a pandemic, the work they're most proud of from 2020 and what our industry should be prioritising moving forward.
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Marketing technologyMarketing technologyWFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
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Agency managementMarketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategySix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Case study | Aeromexico: Not quite all-American
Read more about "Case study | Aeromexico: Not quite all-American"Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January 2019
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Advertising & policySustainabilityMarketing operationsSpotlight on sustainability around the world
Read more about "Spotlight on sustainability around the world"Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.
