Spotlight: Shortcutting your marketing transformation
COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.
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This webinar presents a deep-dive on the progress being made by WFA members towards delivering the future-fit marketing organisation in conjunction with our recently published report:
Marketing Transformation - Delivering the future fit organisation.
Nick Broomfield from Dentsu SCHEMA (formerly The Customer Framework), a WFA strategic partner, present the results from this new landmark study involving almost 60 companies.
All members are on a journey towards transformation. This session will help you find some shortcuts along the way.
WFA members can download the presentation slides here.
A recording of the event can be viewed via the embedded video below.
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WFA
