Spotlight: Shortcutting your marketing transformation

Spotlight: Shortcutting your marketing transformation

1 minute read

COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.

Article details

  • Author:WFA

    WFA

VideoEvent reports
10 February 2021

This webinar presents a deep-dive on the progress being made by WFA members towards delivering the future-fit marketing organisation in conjunction with our recently published report:

Marketing Transformation - Delivering the future fit organisation.

Nick Broomfield from Dentsu SCHEMA (formerly The Customer Framework), a WFA strategic partner, present the results from this new landmark study involving almost 60 companies.

All members are on a journey towards transformation. This session will help you find some shortcuts along the way.

WFA members can download the presentation slides here.
A recording of the event can be viewed via the embedded video below.

Associated topics

Tags: Marketing structureVideoEvent reportsMedia ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing capabilitiesMarketing operationsMarketing organisation

Article details

  • Author:WFA

    WFA

VideoEvent reports
10 February 2021

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