Benchmark: Global Budget setting & use of working/non-working ratios

Benchmark: Global Budget setting & use of working/non-working ratios

Media
1 minute read

Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
2 February 2021

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Associated topics

Tags: MediaMarketing Organisation & StrategyOrganisation & structureMedia governanceBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
2 February 2021

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