An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program.
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Our partners at Decideware are making their eBook on "How to apply Business Intelligence to Agency Management" available to all WFA members.
In this publication, Decideware shares information on how Business Intelligence / Data Analytics can specifically be applied to make agency engagement decisions.
This includes a look at the importance of collecting marketing agency data efficiently, using visualization in data mining (to help us look for patterns), the need to understand the statistical foundations used to make better decisions, and pragmatic case studies of how this theory is being applied in the agency management domain.
WFA members can download the full ebook below: