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Advertising & policyDigital policyWFA amendment suggestions on EU ePrivacy Regulation
Read more about "WFA amendment suggestions on EU ePrivacy Regulation"These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
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Case study | Mastercard: True Name
Read more about "Case study | Mastercard: True Name"Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published in Contagious I/O on 7 July 2020
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Advertising & policyDigital policyDSA Task Force Meeting Overview (January 2021)
Read more about "DSA Task Force Meeting Overview (January 2021)"The WFA DSA Task Force met on 12 January 2021 to discuss the Digital Services Act and Digital Markets Act.
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Marketing procurementMarketing procurementSpotlight: WFA in 2021
Read more about "Spotlight: WFA in 2021"A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
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Advertising & policyWFA’s response to WHO consultation (alcohol marketing)
Read more about "WFA’s response to WHO consultation (alcohol marketing)"WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen implementation of the Global strategy to reduce the harmful use of alcohol.
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting with Google, 15 December 2020
Read more about "DGX meeting with Google, 15 December 2020"In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.
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Advertising & policyDigital policyPosition Paper on EU ePrivacy Regulation
Read more about "Position Paper on EU ePrivacy Regulation"This is WFA’s position on the revision of the EU ePrivacy Directive.
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Insight & Strategy: Google Creatability
Read more about "Insight & Strategy: Google Creatability"How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally published in Contagious I/O on 28 June 2019
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Advertising & policyDigital policy
WFA response to EDPB consultation
Read more about "WFA response to EDPB consultation"WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with the EU level of protection of personal data
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
Read more about "Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G"Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
Read more about "Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills"Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
Read more about "Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel"Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
Read more about "Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI"Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
Read more about "Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei"Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
Read more about "Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars"Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Agency managementCMO ForumBenchmark: Agency collaboration
Read more about "Benchmark: Agency collaboration"WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Case study | Dove: Women like us
Read more about "Case study | Dove: Women like us"Personal care brand partners with stock image supplier to challenge public perception of womenThis article was originally published in Contagious I/O on 4 April 2019.
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WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
Read more about "WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell"David Wheldon speaks with Sir Martin Sorrell
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (December 2020)
Read more about "Sourcing Forum meeting overview (December 2020)"Overview of the Sourcing Forum held remotely on December 2, 2020
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Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
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Advertising & policyCross-media measurementWFA CEO: “Build Back Better has started”
Read more about "WFA CEO: “Build Back Better has started”"An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
