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CreativityMy favourite campaign of 2020…
Read more about "My favourite campaign of 2020…"Six industry leaders highlight the work that has impressed them most this year.
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Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.
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Advertising & policy2020’s top trends in food marketing regulation
Read more about "2020’s top trends in food marketing regulation"WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (December 2020)
Read more about "DGX meeting overview (December 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
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Agency managementMarketing procurementMarketing procurementSpotlight: The impact of the pandemic on the agency business
Read more about "Spotlight: The impact of the pandemic on the agency business"Structures, financial and predictions – what WFA members should watch out for.
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The end of the cookie
Read more about "The end of the cookie"Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green, offers some advice.
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Webinar: 10 trends shaping food marketing regulation in 2020
Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge
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Interactive Tool: Gender equality attitudes study 2019
Read more about "Interactive Tool: Gender equality attitudes study 2019"The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality Attitudes pilot study 2019.
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Marketing procurementMarketing procurementBenchmark: Savings targets & definitions, tactical marketing procurement & PO approval
Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.
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Marketing procurementRetail media & ecommerceMarketing procurementBenchmark: Global Category Management - E-commerce
Read more about "Benchmark: Global Category Management - E-commerce"WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
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Advertising & policySustainability
WFA Whitepaper on marketing and sustainability
Read more about "WFA Whitepaper on marketing and sustainability"How marketers can reconcile the consumption conundrum
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Advertising & policySustainabilityEuropean Commission plans to tackle green claims in advertising
Read more about "European Commission plans to tackle green claims in advertising"An overview of WFA’s outreach on the European Commission’s green claims initiative.
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting with Facebook, 16 November 2020
Read more about "DGX meeting with Facebook, 16 November 2020"In this session, WFA members discussed GDPR compliance with Facebook.
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (November & December 2020)
Read more about "Media Forum Meeting Overview (November & December 2020)"Overview of the Media Forum held on 19 November and 3 December 2020
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Global Marketer of the YearWFA names shortlist for Global Marketer of the Year 2020
Read more about "WFA names shortlist for Global Marketer of the Year 2020"Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership with The Drum
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CreativityGlobal Marketer of the YearThe work that inspired in 2020
Read more about "The work that inspired in 2020"We asked the WFA Global Marketer of the Year jury what work had stood out for them this year.
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Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (November 2020)
Read more about "Sourcing Forum meeting overview (November 2020)"Overview of the Sourcing Forum held remotely on November 18, 2020.
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SustainabilityCan marketing help drive a more sustainable future for our planet?
Read more about "Can marketing help drive a more sustainable future for our planet?"Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a catalyst for more sustainable behaviours? WFA's Director of Policy and Communications, Will Gilroy, shares his views.
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Brand purposeCreativityMy favourite campaign of 2020...
Read more about "My favourite campaign of 2020..."Six industry leaders highlight the work that has impressed them in this strangest of years.
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Platforms and transparency
Read more about "Platforms and transparency"The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO Stephan Loerke explains how and where that happens.
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Advertising & policyAgency managementInclusive marketingSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change. Laura Forcetti, Global Lead on Marketing Sourcing at the WFA, says the key is to take a human approach rather than purely rely on certifications and metrics.
