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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
Read more about "Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel"Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
Read more about "Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI"Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
Read more about "Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei"Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
Read more about "Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars"Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Agency managementCMO ForumBenchmark: Agency collaboration
Read more about "Benchmark: Agency collaboration"WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Case study | Dove: Women like us
Read more about "Case study | Dove: Women like us"Personal care brand partners with stock image supplier to challenge public perception of womenThis article was originally published in Contagious I/O on 4 April 2019.
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WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
Read more about "WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell"David Wheldon speaks with Sir Martin Sorrell
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Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (December 2020)
Read more about "Sourcing Forum meeting overview (December 2020)"Overview of the Sourcing Forum held remotely on December 2, 2020
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Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
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Advertising & policyCross-media measurementWFA CEO: “Build Back Better has started”
Read more about "WFA CEO: “Build Back Better has started”"An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
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CreativityMy favourite campaign of 2020…
Read more about "My favourite campaign of 2020…"Six industry leaders highlight the work that has impressed them most this year.
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Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.
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Advertising & policy2020’s top trends in food marketing regulation
Read more about "2020’s top trends in food marketing regulation"WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (December 2020)
Read more about "DGX meeting overview (December 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
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Agency managementMarketing procurementMarketing procurementSpotlight: The impact of the pandemic on the agency business
Read more about "Spotlight: The impact of the pandemic on the agency business"Structures, financial and predictions – what WFA members should watch out for.
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The end of the cookie
Read more about "The end of the cookie"Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green, offers some advice.
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Webinar: 10 trends shaping food marketing regulation in 2020
Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge
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Interactive Tool: Gender equality attitudes study 2019
Read more about "Interactive Tool: Gender equality attitudes study 2019"The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality Attitudes pilot study 2019.
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Marketing procurementMarketing procurementBenchmark: Savings targets & definitions, tactical marketing procurement & PO approval
Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.
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Marketing procurementRetail media & ecommerceMarketing procurementBenchmark: Global Category Management - E-commerce
Read more about "Benchmark: Global Category Management - E-commerce"WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
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Advertising & policySustainability
WFA Whitepaper on marketing and sustainability
Read more about "WFA Whitepaper on marketing and sustainability"How marketers can reconcile the consumption conundrum
