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Advertising & policySustainabilityEuropean Commission plans to tackle green claims in advertising
Read more about "European Commission plans to tackle green claims in advertising"An overview of WFA’s outreach on the European Commission’s green claims initiative.
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting with Facebook, 16 November 2020
Read more about "DGX meeting with Facebook, 16 November 2020"In this session, WFA members discussed GDPR compliance with Facebook.
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (November & December 2020)
Read more about "Media Forum Meeting Overview (November & December 2020)"Overview of the Media Forum held on 19 November and 3 December 2020
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Global Marketer of the YearWFA names shortlist for Global Marketer of the Year 2020
Read more about "WFA names shortlist for Global Marketer of the Year 2020"Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership with The Drum
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CreativityGlobal Marketer of the YearThe work that inspired in 2020
Read more about "The work that inspired in 2020"We asked the WFA Global Marketer of the Year jury what work had stood out for them this year.
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Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (November 2020)
Read more about "Sourcing Forum meeting overview (November 2020)"Overview of the Sourcing Forum held remotely on November 18, 2020.
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SustainabilityCan marketing help drive a more sustainable future for our planet?
Read more about "Can marketing help drive a more sustainable future for our planet?"Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a catalyst for more sustainable behaviours? WFA's Director of Policy and Communications, Will Gilroy, shares his views.
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Brand purposeCreativityMy favourite campaign of 2020...
Read more about "My favourite campaign of 2020..."Six industry leaders highlight the work that has impressed them in this strangest of years.
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Platforms and transparency
Read more about "Platforms and transparency"The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO Stephan Loerke explains how and where that happens.
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Advertising & policyAgency managementInclusive marketingSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change. Laura Forcetti, Global Lead on Marketing Sourcing at the WFA, says the key is to take a human approach rather than purely rely on certifications and metrics.
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Marketing procurementMarketing procurementEco-Friendly Practices in Production
Read more about "Eco-Friendly Practices in Production"This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices in production.
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Advertising & policyDigital policyRAC Programme Meeting Overview (November 2020)
Read more about "RAC Programme Meeting Overview (November 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.
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Benchmark: Digital Agencies(B2B) in South East Asia
Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"Member benchmark on Digital Agencies(B2B) in South East Asia
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Benchmark: Media Recruitment Agencies in Japan
Read more about "Benchmark: Media Recruitment Agencies in Japan"Member benchmark on Media Recruitment Agencies in Japan
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Advertising & policyDigital policyPAG Meeting Overview (November 2020, Brussels)
Read more about "PAG Meeting Overview (November 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.
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Advertising & policyDigital policyPrivacy & techWebinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos, presentando las últimas novedades a nivel mundial con especial énfasis en la nueva ley brasileña de protección de datos
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Advertising & policyDigital policyAd techPrivacy & techAIWebinar: AI & advertising, a consumer perspective
Read more about "Webinar: AI & advertising, a consumer perspective"A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
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Marketing procurementCMO ForumMarketing procurementSurvey: Organising virtual and hybrid events
Read more about "Survey: Organising virtual and hybrid events"This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
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Advertising & policyInclusive marketingWebinar: Diversidad e inclusion en la industria publicitaria
Read more about "Webinar: Diversidad e inclusion en la industria publicitaria"¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?
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Agency managementMarketing procurementMarketing procurementSpotlight: Global Production - 2020 and beyond
Read more about "Spotlight: Global Production - 2020 and beyond"As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (November 2020, Singapore)
Read more about "Media Forum Meeting Overview (November 2020, Singapore)"Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
