Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
    Expert opinionVideo

    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    WFA

    David Wheldon speaks with Sir Martin Sorrell

    Read more about "WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell"
  2. Sourcing Forum meeting overview (December 2020)
    Event reports
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (December 2020)

    WFA

    Overview of the Sourcing Forum held remotely on December 2, 2020

    Read more about "Sourcing Forum meeting overview (December 2020)"
  3. WFA Forum Chairs look back on 2020
    Expert opinion
    Advertising & policyPrivacy & techCMO Forum

    WFA Forum Chairs look back on 2020

    WFA

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas. 

    Read more about "WFA Forum Chairs look back on 2020"
  4. WFA CEO: “Build Back Better has started”
    Expert opinion
    Advertising & policyCross-media measurement

    WFA CEO: “Build Back Better has started”

    Stephan Loerke

    An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

    Read more about "WFA CEO: “Build Back Better has started”"
  5. My favourite campaign of 2020…
    Expert opinion
    Creativity

    My favourite campaign of 2020…

    WFA

    Six industry leaders highlight the work that has impressed them most this year.

    Read more about "My favourite campaign of 2020…"
  6. 10 Predictions for 2021
    Expert opinion
    Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement

    10 Predictions for 2021

    WFA

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.

    Read more about "10 Predictions for 2021"
  7. 2020’s top trends in food marketing regulation
    Expert opinion
    Advertising & policy

    2020’s top trends in food marketing regulation

    Rebecka Allén

    WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation

    Read more about "2020’s top trends in food marketing regulation"
  8. DGX meeting overview (December 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  9. Spotlight: The impact of the pandemic on the agency business
    Video
    Agency managementMarketing procurementMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    WFA

    Structures, financial and predictions – what WFA members should watch out for.

    Read more about "Spotlight: The impact of the pandemic on the agency business"
  10. The end of the cookie
    Expert opinion

    The end of the cookie

    Matt Green

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green, offers some advice.

    Read more about "The end of the cookie"
  11. Webinar: 10 trends shaping food marketing regulation in 2020
    Video

    Webinar: 10 trends shaping food marketing regulation in 2020

    WFA

    A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge

    Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"
  12. Interactive Tool: Gender equality attitudes study 2019

    Interactive Tool: Gender equality attitudes study 2019

    Unstereotype Alliance, UN Women

    The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality Attitudes pilot study 2019.

    Read more about "Interactive Tool: Gender equality attitudes study 2019"
  13. Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

    WFA

    WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

    Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
  14. Benchmark: Global Category Management - E-commerce
    Benchmark
    Marketing procurementRetail media & ecommerceMarketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

    Read more about "Benchmark: Global Category Management - E-commerce"
  15. Report
    Advertising & policySustainability

    WFA Whitepaper on marketing and sustainability

    WFA

    How marketers can reconcile the consumption conundrum

    Read more about "WFA Whitepaper on marketing and sustainability"
  16. European Commission plans to tackle green claims in advertising
    Report
    Advertising & policySustainability

    European Commission plans to tackle green claims in advertising

    WFA

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

    Read more about "European Commission plans to tackle green claims in advertising"
  17. DGX meeting with Facebook, 16 November 2020
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Facebook, 16 November 2020

    WFA

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  18. Media Forum Meeting Overview (November & December 2020)
    Event reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    WFA

    Overview of the Media Forum held on 19 November and 3 December 2020

    Read more about "Media Forum Meeting Overview (November & December 2020)"
  19. WFA names shortlist for Global Marketer of the Year 2020
    Press releases
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2020

    WFA

    Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership with The Drum

    Read more about "WFA names shortlist for Global Marketer of the Year 2020"
  20. The work that inspired in 2020
    Expert opinion
    CreativityGlobal Marketer of the Year

    The work that inspired in 2020

    WFA

    We asked the WFA Global Marketer of the Year jury  what work had stood out for them this year.

    Read more about "The work that inspired in 2020"
  21. Sourcing Forum meeting overview (November 2020)
    Event reports
    Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (November 2020)

    WFA

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"