Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Marketing capabilitiesWFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.
-
Advertising & policy
Industry experts on the next steps for brand safety
Read more about "Industry experts on the next steps for brand safety"Please note that GARM was discontinued on August 8 2024. See more here.
The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights the need for action from brands as well as platforms. It’s not simple, however, and our five industry experts describe the next steps for brands, ranging from ensuring that the same standards are applied to all the media partners they invest with, through to an emphasis on ensuring brand safety efforts do not lead to discrimination against certain sections of the population.
-
Marketing procurementMarketing strategyMarketing procurementMarketing strategyGlobal Marketing Procurement: 2020 and beyond
Read more about "Global Marketing Procurement: 2020 and beyond"The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.
-
Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategyBenchmark: Global marketing procurement team structures & workload allocation
Read more about "Benchmark: Global marketing procurement team structures & workload allocation"WFA member benchmark regarding workload allocation and related team structures.
-
CMO ForumClient views on developing creative in-house
Read more about "Client views on developing creative in-house"Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to celebrate work created in-house that they loved most.
-
Advertising & policyDigital policyPrivacy & techDGX meeting overview (October 2020)
Read more about "DGX meeting overview (October 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020
-
Marketing procurementMarketing strategyMarketing procurementMarketing strategySourcing Forum meeting overview (October 2020)
Read more about "Sourcing Forum meeting overview (October 2020)"Overview of the Sourcing Forum held remotely on October 15, 2020.
-
Marketing structureMarketing operationsWebinar: Where do great ads thrive?
Read more about "Webinar: Where do great ads thrive?"In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
-
Top take-outs from The World in 2021 with The Economist
Read more about "Top take-outs from The World in 2021 with The Economist"Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy Editor, Tom Standage.
-
Advertising & policyDigital policyDSA task force Meeting Overview (October 2020)
Read more about "DSA task force Meeting Overview (October 2020)"The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.
-
Advertising & policyDigital policyMarketing strategyMarketing strategy
Webinar: The Economist presents The World in 2021
Read more about "Webinar: The Economist presents The World in 2021"The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November
-
Advertising & policyGoogle’s restrictions on food marketing to minors
Read more about "Google’s restrictions on food marketing to minors"An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria versus the EU Pledge nutrition criteria.
-
Marketing operationsSigns of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
Read more about "Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker"More than half of major multinationals say they are no longer deferring campaigns
Investment still down on plans across Q1-Q3 with digital the only riser
-
Advertising & policyDigital policyPrivacy & techDGX Benchmark: EU-US Data Transfers
Read more about "DGX Benchmark: EU-US Data Transfers"This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.
-
Brand purposeGlobal Marketer of the YearCMO ForumWhat are you looking for in the Global Marketer of the Year 2020?
Read more about "What are you looking for in the Global Marketer of the Year 2020?"Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
-
Advertising & policySustainabilityEU Consultation on consumer policy: WFA responses and key messages
Read more about "EU Consultation on consumer policy: WFA responses and key messages"This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”.
-
Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategySurvey: Covid-19 global response (September 2020)
Read more about "Survey: Covid-19 global response (September 2020)"The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global crisis.
-
The Diversity Study 2020
Read more about "The Diversity Study 2020"Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
-
Advertising & policyDigital policyPAG Meeting Overview (September 2020, Brussels)
Read more about "PAG Meeting Overview (September 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.
-
CMO ForumMarketing capabilitiesBenchmark: Measures of investment in marketing capability building
Read more about "Benchmark: Measures of investment in marketing capability building"WFA member benchmark covering measurement of investment in marketing capability building.
-
Brand reputationGlobal Marketer of the YearCMO ForumWFA launches Global Marketer of the Year 2020
Read more about "WFA launches Global Marketer of the Year 2020"Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses during the pandemic and beyond
