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Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (September 2020)
Read more about "Data Ethics Board meeting overview (September 2020)"Overview of the Data Ethics Board meeting held on 21 September 2020.
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Advertising & policyDigital policyInclusive marketingRAC Programme Meeting Overview (September 2020)
Read more about "RAC Programme Meeting Overview (September 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.
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Advertising & policyWFA and platforms make major progress to address harmful content
Read more about "WFA and platforms make major progress to address harmful content"Please note that GARM was discontinued on August 8 2024. See more here.
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability framework for the advertising industry.
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (September 2020)
Read more about "Media Forum Meeting Overview (September 2020)"Overview of the Media Forum held on 22 September, 2020.
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Marketing procurementMarketing procurementThe endless possibilities of Computer Generated Imagery (CGI)
Read more about "The endless possibilities of Computer Generated Imagery (CGI)"This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
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Advertising & policyDigital policyAd techWFA Q&A session with Google on digital services taxes
Read more about "WFA Q&A session with Google on digital services taxes"Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and Turkey.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (September 2020)
Read more about "DGX meeting overview (September 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
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Cross-media measurementGlobal advertisers unveil a collaborative new approach to cross-media measurement
Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"UK and US to lead implementation following international peer review
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Media & analyticsInclusive Visual Search Guide
Read more about "Inclusive Visual Search Guide"Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.
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Advertising & policyDigital policyPrivacy & techWFA responses to the EU public consultation on the EU Democracy Action Plan
Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.
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Marketing procurementInclusive marketingSustainabilityMarketing procurementSustainability and procurement
Read more about "Sustainability and procurement"Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing
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Agency managementMarketing procurementMarketing procurementBenchmark: Global Category Management - Artwork & pre-press Packaging design
Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).
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Advertising & policyDigital policyPrivacy & techABA Manual for compliance with Brazil’s Data Protection Law
Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"Brazilian advertiser association ABA produces manual for compliance with the LGPD
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Marketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategySourcing Forum meeting overview (September 2020)
Read more about "Sourcing Forum meeting overview (September 2020)"Overview of the Sourcing Forum held remotely on September 4, 2020.
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Marketing technologyMarketing technologyProgrammatic & Data Forum Meeting Overview (September 2020)
Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"Overview of the Media Forum held on 9 September, 2020.
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Agency managementIn-housingMarketing structureCMO ForumMarketing capabilitiesGlobal Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
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In-housingCMO ForumCreative in-housing hits 57% among multinationals, WFA report
Read more about "Creative in-housing hits 57% among multinationals, WFA report"Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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Burst the bubble, recruit for the future and focus – your September to do list
Read more about "Burst the bubble, recruit for the future and focus – your September to do list"As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in the four months left of 2020.
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Brand purposeI don't want yet another soft drinks company screaming purpose at me
Read more about "I don't want yet another soft drinks company screaming purpose at me"We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by screaming ‘I care’, says purpose pioneer Thomas Kolster, also known as Mr. Goodvertising, as he takes a hatchet to his earlier beliefs about purpose.
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A marketer's checklist on mitigating ad fraud
Read more about "A marketer's checklist on mitigating ad fraud"Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps for proactively preventing ad fraud in your digital advertising campaigns.
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Advertising & policyDigital policyYou can learn a lot from a dummy
Read more about "You can learn a lot from a dummy"It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't have all that time to adopt such safety protections. Data protection is a sorely needed service, and it can't wait, says Lung Huang, Head of Growth Solutions for Mars Petcare.
