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Advertising & policyDigital policyWFA position paper and responses to the EU public consultation on the Digital Services Act
Read more about "WFA position paper and responses to the EU public consultation on the Digital Services Act"Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.
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Marketing procurementMarketing strategyInclusive marketingMarketing procurementMarketing strategySourcing Forum meeting overview (July 2020)
Read more about "Sourcing Forum meeting overview (July 2020)"Overview of the Sourcing Forum held remotely on July 2nd, 2020.
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Advertising & policyDigital policy
WFA draft responses to the EU public consultation on the EU Democracy Action Plan
Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan
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Ad techMarketing technologyMarketing technologyProgrammatic trading accounts for more than two fifths of global digital media investment by major multinationals
Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"In-house and hybrid trading models now used by 84% of respondents
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Advertising & policy
Product placement under the revised AVMSD – Briefing note
Read more about "Product placement under the revised AVMSD – Briefing note"A briefing note on the transposition of the revised Audiovisual Media Services Directive (AVMSD), and the extension of product placement rules to user-generated videos.
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Visual GPS Summer Update
Read more about "Visual GPS Summer Update"New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation
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WEPs Gender Gap Analysis Tool
Read more about "WEPs Gender Gap Analysis Tool"The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to improve their performance on gender equality.
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50 things to create a more anti-racist workplace
Read more about "50 things to create a more anti-racist workplace"Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist workplace.
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YouTube video trends: how the world is responding to the rallying cry for racial justice
Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George Floyd
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What YouTube ads reveal about gender bias in marketing (2019)
Read more about "What YouTube ads reveal about gender bias in marketing (2019)"Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
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CreativityCannes LionsInclusive marketingThe big questions this year, answered by LIONS Live
Read more about "The big questions this year, answered by LIONS Live"In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you were at Cannes Lions this year, what one big question would you put to the industry?” In this follow-up piece, Cannes Lions offers some answers based on the discussions at LIONS Live – their new media platform for people to experience creativity wherever they are.
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Marketing structureCMO ForumMarketing operationsLoving lockdown
Read more about "Loving lockdown"Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from the pandemic and restrictions on our movement and lifestyles.
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Advertising standards and practices on non-discrimination
Read more about "Advertising standards and practices on non-discrimination"This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices around discrimination issues in advertising. -
Advertising & policyDigital policyData governancePrivacy & techThree hot topics in digital policy
Read more about "Three hot topics in digital policy"Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.
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Marketing technologyMarketing operationsMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.
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Study: Consumers follow brand promises on fighting racism and hatred
Read more about "Study: Consumers follow brand promises on fighting racism and hatred"49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead the effort to fight racism, hatred and misinformation, research by the 4A's shows
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List of Certified Diverse Suppliers for Marketing/Advertising (USA)
Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"The ANA has curated a list of certified diverse suppliers that work in our industry.
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Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategyCMO Forum meeting overview (July 2020)
Read more about "CMO Forum meeting overview (July 2020)"Overview of the CMO Forum held remotely on July 16, 2020.
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Advertising & policyInclusive marketingTime to stop covering up our diversity
Read more about "Time to stop covering up our diversity"We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.
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Advertising & policyInclusive marketingPutting an end to racially-loaded terms in marketing
Read more about "Putting an end to racially-loaded terms in marketing"WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate
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Getting to Equal 2020: Pride
Read more about "Getting to Equal 2020: Pride"On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals that underneath this success, they are experiencing unseen challenges and privately held fears at work that are hindering their ability to thrive. More than half (57%) of LGBT+ employees believe their gender identity and expression or their sexual orientation has slowed their progress at work. And only 14% of LGBT+ employees feel fully supported by their employer when it comes to issues like welcoming those who identify as LGBT+.
