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Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from the pandemic and restrictions on our movement and lifestyles.
Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital Policy Manager at WFA.
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.
49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead the effort to fight racism, hatred and misinformation, research by the 4A's shows
The ANA has curated a list of certified diverse suppliers that work in our industry.
Overview of the CMO Forum held remotely on July 16, 2020.
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.
WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate
On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals that underneath this success, they are experiencing unseen challenges and privately held fears at work that are hindering their ability to thrive. More than half (57%) of LGBT+ employees believe their gender identity and expression or their sexual orientation has slowed their progress at work. And only 14% of LGBT+ employees feel fully supported by their employer when it comes to issues like welcoming those who identify as LGBT+.
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.
How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of massive changes in consumer behaviour happening globally, Richard Bordenave, CEO of BVA Nudge Unit Singapore, decoded during a WFA webinar earlier this year some of the trends that may reshape businesses in a soon future.
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has evolved over the past years.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.
A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.
Global Sourcing Board identifies real-world strategies that drive shift from savings to value
WFA benchmark on possible vendors who could provide creative auditing services.
This benchmark examines the usage of agency barter & principal buying/trading offerings.
This member benchmark examines the usage of e-invoicing solutions.
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.