Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    CMO Forum meeting overview (July 2020)
    Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategy

    CMO Forum meeting overview (July 2020)

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"
  2.    Time to stop covering up our diversity
    Advertising & policyInclusive marketing

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.

    Read more about "Time to stop covering up our diversity"
  3.    Putting an end to racially-loaded terms in marketing
    Advertising & policyInclusive marketing

    Putting an end to racially-loaded terms in marketing

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate

    Read more about "Putting an end to racially-loaded terms in marketing"
  4.    Getting to Equal 2020: Pride

    Getting to Equal 2020: Pride

    On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals that underneath this success, they are experiencing unseen challenges and privately held fears at work that are hindering their ability to thrive. More than half (57%) of LGBT+ employees believe their gender identity and expression or their sexual orientation has slowed their progress at work. And only 14% of LGBT+ employees feel fully supported by their employer when it comes to issues like welcoming those who identify as LGBT+.

    Read more about "Getting to Equal 2020: Pride"
  5.    DGX meeting overview (July 2020)
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  6.    Webinar: The Low Touch Economy
    Marketing strategyMarketing structureMarketing operationsMarketing strategy

    Webinar: The Low Touch Economy

    Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.

    Read more about "Webinar: The Low Touch Economy"
  7.    Customer experience in the world’s “new normal”

    Customer experience in the world’s “new normal”

    How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of massive changes in consumer behaviour happening globally, Richard Bordenave, CEO of BVA Nudge Unit Singapore, decoded during a WFA webinar earlier this year some of the trends that may reshape businesses in a soon future.

    Read more about "Customer experience in the world’s “new normal”"
  8.    Programmatic Data & Technology (2020)
    Ad techMarketing technologyMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has evolved over the past years.

    Read more about "Programmatic Data & Technology (2020)"
  9.    Webinar: Navigating global media pricing in 2020
    Marketing strategyMarketing operationsMarketing strategy

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.

    Read more about "Webinar: Navigating global media pricing in 2020"
  10.    Project Spring
    Marketing procurementMarketing procurement

    Project Spring

    A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

    Read more about "Project Spring"
  11.    WFA launches ultimate guide to value-based Marketing Procurement
    Marketing procurementMarketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

    Read more about "WFA launches ultimate guide to value-based Marketing Procurement"
  12.    Benchmark: AI ad creative audit solution providers
    Marketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA benchmark on possible vendors who could provide creative auditing services.

    Read more about "Benchmark: AI ad creative audit solution providers"
  13.    Benchmark: Agency barter

    Benchmark: Agency barter

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

    Read more about "Benchmark: Agency barter"
  14.    Benchmark: e-invoicing solutions
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: e-invoicing solutions

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"
  15.    COVID Compendium for Global Marketers
    Advertising & policyTrends & forecasts

    COVID Compendium for Global Marketers

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

    Read more about "COVID Compendium for Global Marketers"
  16.    DSA task force Meeting Overview (June 2020)
    Advertising & policyDigital policy

    DSA task force Meeting Overview (June 2020)

    The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (June 2020)"
  17.    What big question would you have asked at Cannes this year?
    Cannes Lions

    What big question would you have asked at Cannes this year?

    Seven experts share their views on the biggest issues the marketing industry needs to reconcile today

    Read more about "What big question would you have asked at Cannes this year?"
  18.    It’s time for action
    Advertising & policyCannes LionsInclusive marketing

    It’s time for action

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as internally as matter of urgency.

    Read more about "It’s time for action"
  19.    Data Ethics Board meeting overview (June 2020)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (June 2020)

    Overview of the Data Ethics Board meeting held on 23 June 2020.

    Read more about "Data Ethics Board meeting overview (June 2020)"
  20.    Study: Consumers demand actions from brands to fight racism and hatred

    Study: Consumers demand actions from brands to fight racism and hatred

    Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market research platform, 4A’s Research surveyed 500 white and 500 Black consumers to learn the actions consumers want to see from brands.

    Read more about "Study: Consumers demand actions from brands to fight racism and hatred"
  21.    Why marketers must embrace ethical data use
    Advertising & policyDigital policyData governancePrivacy & tech

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.

    Read more about "Why marketers must embrace ethical data use"