Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyDigital policyDSA task force Meeting Overview (June 2020)
Read more about "DSA task force Meeting Overview (June 2020)"The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.
-
Cannes LionsWhat big question would you have asked at Cannes this year?
Read more about "What big question would you have asked at Cannes this year?"Seven experts share their views on the biggest issues the marketing industry needs to reconcile today
-
Advertising & policyCannes LionsInclusive marketingIt’s time for action
Read more about "It’s time for action"WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as internally as matter of urgency.
-
Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (June 2020)
Read more about "Data Ethics Board meeting overview (June 2020)"Overview of the Data Ethics Board meeting held on 23 June 2020.
-
Study: Consumers demand actions from brands to fight racism and hatred
Read more about "Study: Consumers demand actions from brands to fight racism and hatred"Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market research platform, 4A’s Research surveyed 500 white and 500 Black consumers to learn the actions consumers want to see from brands.
-
Advertising & policyDigital policyData governancePrivacy & techWhy marketers must embrace ethical data use
Read more about "Why marketers must embrace ethical data use"To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in Technology, WFA asked four industry experts why prioritising people over data is so important for brands' long-term license to operate.
-
CreativityMarketing procurementMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.
-
Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006-2019, with a focus on new findings from 2019. This is the first public report to analyze all six key identity groups in film-based advertising. We also include an intersectional profile for each identity group.
-
Marketing procurementCMO ForumMarketing procurementSurvey: Shifting from physical to virtual events
Read more about "Survey: Shifting from physical to virtual events"This WFA member survey looks at how organisations are managing virtual events in light of Covid-19
-
Brand reputationCMO ForumCMO lockdown learnings: how marketing can boost your brand
Read more about "CMO lockdown learnings: how marketing can boost your brand"A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.
-
CMO ForumWFA makes new appointments to APAC Leadership team
Read more about "WFA makes new appointments to APAC Leadership team"Senior Coca-Cola and GSK executives to take key roles for region
-
Marketing operationsMajor multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"Some optimism as more than a quarter feel positive about the business environment for the next six months
-
Advertising & policy
Advertisers demand transparency and clarity around platforms’ content policies
Read more about "Advertisers demand transparency and clarity around platforms’ content policies"Statement by WFA CEO, Stephan Loerke
-
Brands missing opportunities to become better clients
Read more about "Brands missing opportunities to become better clients"Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement
-
Advertising & policy
Joint WFA-TIE position: product placement under the revised AVMSD
Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media Services Directive (AVMSD)
-
Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategySurvey: Covid-19 global response (June 2020)
Read more about "Survey: Covid-19 global response (June 2020)"The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global Covid-19 epidemic.
-
Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategySourcing Forum meeting overview (June 2020)
Read more about "Sourcing Forum meeting overview (June 2020)"Overview of the Sourcing Forum held remotely on June 12th, 2020.
-
Marketing effectivenessMarketing strategyMarketing strategyMedia Outlook in the COVID-19 Crisis
Read more about "Media Outlook in the COVID-19 Crisis"Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.
-
Marketing technologyMarketing operationsMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.
-
Marketing procurementMarketing structureMarketing procurementBenchmark: Rights management for actors and music
Read more about "Benchmark: Rights management for actors and music"This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
-
Advertising & policyDigital policyInclusive marketingRAC Programme Meeting Overview (May 2020)
Read more about "RAC Programme Meeting Overview (May 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.
