This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006-2019, with a focus on new findings from 2019. This is the first public report to analyze all six key identity groups in film-based advertising. We also include an intersectional profile for each identity group.

A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.

Some optimism as more than a quarter feel positive about the business environment for the next six months

Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global Covid-19 epidemic.

Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.

This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

Overview of the CMO Forum held remotely on June 3, 2020.

Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura Forcetti, WFA Global Lead, Marketing Sourcing, explains.