Webinar: Global Marketing Operations in 2020

Webinar: Global Marketing Operations in 2020

Marketing Organisation & Strategy
1 minute read

Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.

Article details

  • Author:WFA

    WFA

  • Flock

Videos & webinars
3 June 2020

Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.

Join WFA & guests from Flock Associates as we share and discuss findings from our recent study amongst marketing operations colleagues. This webinar focusses on the evolution of the function within large multinationals, as well as the challenges and opportunities this role faces in the future.

Flock shares some of their recommendations, including case studies, addressing of the most pressing gaps raised by our research for what’s been described as ‘Marketing’s New Hot Job’.

WFA members can download the presentation slides here.
A recording of the event can be viewed via the embedded video below.




Article details

  • Author:WFA

    WFA

  • Flock

Videos & webinars
3 June 2020

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