Global Marketing Operations 2020

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This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.

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WFA
Flock

Benchmark

12 May 2020

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Article details

WFA
Flock

Benchmark

12 May 2020

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WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

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WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.

Global Marketing Operations 2020