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Agency managementMarketing procurementRetail media & ecommerceMarketing procurementWebinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.
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Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter
Read more about "Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter"UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against racism following the death of George Floyd. The letter asks advertising leaders to support talent of colour and to hold the industry accountable in 10 ways.
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Advertising & policyDigital policyPAG Meeting Overview (May 2020, Brussels)
Read more about "PAG Meeting Overview (May 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
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Marketing structureMarketing operationsMarketing organisationWebinar: Global Marketing Operations in 2020
Read more about "Webinar: Global Marketing Operations in 2020"Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.
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Gender equality attitudes study
Read more about "Gender equality attitudes study"Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The Philippines, Sweden, Turkey, UAE, United States
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Advertising & policyDigital policyData governanceWFA launches world’s first guide on data ethics for brands
Read more about "WFA launches world’s first guide on data ethics for brands"Designed to help advertisers ensure data practices respect consumer interests
Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years
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Marketing procurementMarketing procurementWebinar: Client-agency performance evaluations: the agency view
Read more about "Webinar: Client-agency performance evaluations: the agency view"One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.
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Advertising & policyDigital policyPrivacy & techWFA submission – Singapore PDPA consultation
Read more about "WFA submission – Singapore PDPA consultation"WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
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Brand purpose
The purpose of marketing will not change post Covid-19 but marketers must
Read more about "The purpose of marketing will not change post Covid-19 but marketers must"Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as anyone else, says Marketing Week Editor-in-Chief, Russell Parsons
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Marketing operationsMarketing Operations expands remit at large multinationals
Read more about "Marketing Operations expands remit at large multinationals"Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical for their organisations
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Marketing structureMarketing operationsWill COVID-19 change marketing forever?
Read more about "Will COVID-19 change marketing forever?"WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.
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LGBTQ Inclusion in Advertising and Media
Read more about "LGBTQ Inclusion in Advertising and Media"The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
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Trends & forecastsMarketing capabilitiesMarketing operationsWebinar: In search of the unicorn marketer
Read more about "Webinar: In search of the unicorn marketer"We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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Marketing structureMarketing operationsSir Martin Sorrell: 10 observations on the business impact of COVID-19
Read more about "Sir Martin Sorrell: 10 observations on the business impact of COVID-19"S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.
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Agency managementMarketing procurementMarketing procurement
Client-agency performance evaluations: the agency view
Read more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPRWebinar: GDPR and online advertising - what next?
Read more about "Webinar: GDPR and online advertising - what next?"This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.
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Agency managementMarketing structureCMO Forum
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?
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Marketing structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"Marketers expanding remit to include sustainability and data ethics in the next five years
Marketers say interpersonal skills critical to driving effective marketing teams worldwide
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Advertising & policyData collection in the crosshairs as kids’ screen time soars
Read more about "Data collection in the crosshairs as kids’ screen time soars"With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection practices online are on the rise, explains WFA Senior Policy Manager, Rebecka Allén.
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Diversity wins
Read more about "Diversity wins"Report reaffirms the global relevance of the link between diversity and company financial outperformance.
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The Power of Supplier Diversity
Read more about "The Power of Supplier Diversity"This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.
