Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Webinar: GDPR and online advertising - what next?
    Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPR

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.

    Read more about "Webinar: GDPR and online advertising - what next?"
  2.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agency managementMarketing structureCMO Forum

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  3.    Emphasis of CMO role must be on effectively leading multi-faceted teams
    Marketing structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Marketers say interpersonal skills critical to driving effective marketing teams worldwide

    Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"
  4.    Data collection in the crosshairs as kids’ screen time soars
    Advertising & policy

    Data collection in the crosshairs as kids’ screen time soars

    With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection practices online are on the rise, explains WFA Senior Policy Manager, Rebecka Allén.

    Read more about "Data collection in the crosshairs as kids’ screen time soars"
  5.    Diversity wins

    Diversity wins

    Report reaffirms the global relevance of the link between diversity and company financial outperformance.

    Read more about "Diversity wins"
  6.    The Power of Supplier Diversity

    The Power of Supplier Diversity

    This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.

    Read more about "The Power of Supplier Diversity"
  7.    Webinar: How transcreation can give a local edge to global messages
    Marketing procurementMarketing structureMarketing procurement

    Webinar: How transcreation can give a local edge to global messages

    How to optimise content production globally while remaining relevant and effective locally.

    Read more about "Webinar: How transcreation can give a local edge to global messages"
  8.    Webinar: The case for greater diversity and inclusion in marketing
    Advertising & policyTrends & forecastsInclusive marketing

    Webinar: The case for greater diversity and inclusion in marketing

    What can brands do to step up their diversity and inclusion efforts?

    Read more about "Webinar: The case for greater diversity and inclusion in marketing"
  9.    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
    Advertising & policyDigital policy

    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?

    A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety efforts.

    Read more about "Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?"
  10.    Benchmark: Calculation methods for social media savings
    Marketing procurementMarketing procurement

    Benchmark: Calculation methods for social media savings

    This member benchmark examines calculation methods for social media savings.

    Read more about "Benchmark: Calculation methods for social media savings"
  11.    Webinar+: TikTok’s approach to privacy and security
    Advertising & policyDigital policyPrivacy & tech

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

    Read more about "Webinar+: TikTok’s approach to privacy and security"
  12.    Survey: Covid-19 global response (April 2020)
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (April 2020)

    The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (April 2020)"
  13.    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    Investment down in all channels, with TV suffering a 33% fall

    Crisis accelerates change in the way marketing organisations operate

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
  14.    Global Marketing Operations 2020
    Marketing structureMarketing operationsMarketing organisation

    Global Marketing Operations 2020

    This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.

    Read more about "Global Marketing Operations 2020"
  15.    Sourcing Forum meeting overview (May 2020)
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (May 2020)

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"
  16.    Data Safety Benchmarking & Analysis
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  17.    Benchmark: Recommended global social media agencies
    Agency managementInfluencer marketingMarketing structureCMO Forum

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  18.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
  19.    Webinar: A Marketer's guide to digital ad fraud
    Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  20.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  21.    Shadow pandemic business toolkit

    Shadow pandemic business toolkit

    Support tools for businesses in managing domestic violence during COVID-19

    Read more about "Shadow pandemic business toolkit"