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This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?
Marketers expanding remit to include sustainability and data ethics in the next five years
Marketers say interpersonal skills critical to driving effective marketing teams worldwide
With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection practices online are on the rise, explains WFA Senior Policy Manager, Rebecka Allén.
Report reaffirms the global relevance of the link between diversity and company financial outperformance.
This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.
How to optimise content production globally while remaining relevant and effective locally.
What can brands do to step up their diversity and inclusion efforts?
A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety efforts.
This member benchmark examines calculation methods for social media savings.
A Q&A session with TikTok about privacy, security and brand safety on their platform.
The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
Investment down in all channels, with TV suffering a 33% fall
Crisis accelerates change in the way marketing organisations operate
This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
Overview of the Sourcing Forum held remotely on May 7th, 2020.
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
This WFA benchmark gathered recommendations for global social media agencies.
An analysis and benchmarking of data safety and risk across the industry
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
Support tools for businesses in managing domestic violence during COVID-19