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Advertising & policyDigital policyPrivacy & techWebinar+: TikTok’s approach to privacy and security
Read more about "Webinar+: TikTok’s approach to privacy and security"A Q&A session with TikTok about privacy, security and brand safety on their platform.
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Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategySurvey: Covid-19 global response (April 2020)
Read more about "Survey: Covid-19 global response (April 2020)"The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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Marketing operationsLarge multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"Investment down in all channels, with TV suffering a 33% fall
Crisis accelerates change in the way marketing organisations operate -
Marketing structureMarketing operationsMarketing organisationGlobal Marketing Operations 2020
Read more about "Global Marketing Operations 2020"This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
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Agency managementMarketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategySourcing Forum meeting overview (May 2020)
Read more about "Sourcing Forum meeting overview (May 2020)"Overview of the Sourcing Forum held remotely on May 7th, 2020.
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Advertising & policyDigital policyAd techData governancePrivacy & techData Safety Benchmarking & Analysis
Read more about "Data Safety Benchmarking & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
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Agency managementInfluencer marketingMarketing structureCMO ForumBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
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Advertising & policyDigital policyAd techData governancePrivacy & techWebinar: Data safety and risk, benchmarking approaches across the industry
Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"An analysis and benchmarking of data safety and risk across the industry
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Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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UK Advertising Needs You
Read more about "UK Advertising Needs You"A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Shadow pandemic business toolkit
Read more about "Shadow pandemic business toolkit"Support tools for businesses in managing domestic violence during COVID-19
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Agency managementMarketing strategyMarketing structureCMO ForumMarketing strategyCMO Forum meeting overview (April 2020)
Read more about "CMO Forum meeting overview (April 2020)"Overview of the CMO Forum held remotely on April 30, 2020.
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Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurementSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19 epidemic.
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Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technologyWebinar+: Customer Experience in the New Normal
Read more about "Webinar+: Customer Experience in the New Normal"In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.
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Marketing effectivenessCMO ForumMarketing operationsWebinar: An advertiser's guide to OTT media in APAC
Read more about "Webinar: An advertiser's guide to OTT media in APAC"This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Advertising & policyDigital policyAd techPrivacy & techWFA Q&A session with Google on advertiser identity verification
Read more about "WFA Q&A session with Google on advertiser identity verification"Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.
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Advertising & policyInclusive marketingThe power of diversity at a time of crisis
Read more about "The power of diversity at a time of crisis"In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith, former EA marketing lead and Jerry Daykin, Senior Media Director at GSK, explain why.
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Marketing capabilitiesBenchmark: Marketing Capability Programmes
Read more about "Benchmark: Marketing Capability Programmes"WFA member survey on Marketing Capability Programmes
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Advertising & policyInclusive marketingExperts make the case for greater diversity and inclusion in marketing
Read more about "Experts make the case for greater diversity and inclusion in marketing"To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the marketing industry is so important.
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Advertising & policyBrand safety in the COVID-19 era
Read more about "Brand safety in the COVID-19 era"Please note that GARM was discontinued on August 8 2024. See more here.
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are protected. Rob Rakowitz, Initiative Lead for the Global Alliance for Responsible Media, explains.
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Advertising & policyBrand purposeWFA CEO: Coronavirus could show brands how to face up to the ultimate test
Read more about "WFA CEO: Coronavirus could show brands how to face up to the ultimate test"Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to climate change, says Stephan Loerke.
