In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.

Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.

WFA member survey on Marketing Capability Programmes

Please note that GARM was discontinued on August 8 2024. See more here.

Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are protected. Rob Rakowitz, Initiative Lead for the Global Alliance for Responsible Media, explains.

Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their decisions are having. Gabrielle Robitaille, WFA's Digital Policy Manager, explains.

This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to operate in Turkey, South Africa, Saudi and United Arab Emirates.

The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work better for them.

Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first launching it, Coca-Cola adapted the drink cans for the South African market with phonetically spelled out common names.