This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to operate in Turkey, South Africa, Saudi and United Arab Emirates.

The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work better for them.

Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first launching it, Coca-Cola adapted the drink cans for the South African market with phonetically spelled out common names.

A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

A view by Marc Pritchard, Chief Brand Officr, P&G

A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard

In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the media.

Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.