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Diverse coalitions create breakthrough solutions
Read more about "Diverse coalitions create breakthrough solutions"A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
Read more about "Inclusion starts at home"WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
Read more about "True equality is a work-in-progress"A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Unilever / ‘The Will’
Read more about "Unilever / ‘The Will’"At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone to be true to their pleasure whatever that may be.
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L’Oréal / ‘The Non-Issue’
Read more about "L’Oréal / ‘The Non-Issue’"In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the media.
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Gillette / ‘First shave’
Read more about "Gillette / ‘First shave’"Gillette reiterates commitment to dispelling harmful gender stereotypes
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Mattel / ‘Creatable World’
Read more about "Mattel / ‘Creatable World’"Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.
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AB InBev / ‘All love is love’
Read more about "AB InBev / ‘All love is love’"Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love
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ANZ Bank / ‘Bank in the name of love’
Read more about "ANZ Bank / ‘Bank in the name of love’"ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival
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Microsoft / ‘We all win’
Read more about "Microsoft / ‘We all win’"Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Inclusive marketingWFA launches new guide on diversity and inclusion in marketing
Read more about "WFA launches new guide on diversity and inclusion in marketing"New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity and age in marketing. New WFA Diversity & Inclusion Task Force launched. Group to be led by new WFA Diversity Ambassadors: former EA Marketing lead, Belinda Smith, and GSK’s Senior Media Director for EMEA, Jerry Daykin
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Advertising & policyDigital policyAd techData governancePrivacy & techWFA position on data and privacy
Read more about "WFA position on data and privacy"This position paper outlines WFA's vision regarding data and privacy.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyWebinar: Better sponsorship outcomes through better category management
Read more about "Webinar: Better sponsorship outcomes through better category management"This webinar examines processes and tools for better sponsorship investment management.
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Marketing procurementMarketing procurementBenchmark: Media Buying In South Korea
Read more about "Benchmark: Media Buying In South Korea"WFA member benchmark on Media Buying In South Korea
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Marketing procurementMarketing procurementWebinar+: Crisis clinic – Managing your global content production in the Covid epidemic
Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
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Advertising & policyDigital policyData governanceGDPRWFA submission - Report on the application of the GDPR
Read more about "WFA submission - Report on the application of the GDPR"WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
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Marketing effectivenessCMO ForumWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.
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Marketing procurementMarketing procurementMaintaining an appropriate level of governance with agencies
Read more about "Maintaining an appropriate level of governance with agencies"Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract compliance audit programme in 2020
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Marketing operationsEighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis
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Advertising & policyDigital policyPrivacy & techSurvey: Data ethics (2020)
Read more about "Survey: Data ethics (2020)"WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
