Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Marketing procurementMarketing procurementBenchmark: TV inflation in Indonesia
Read more about "Benchmark: TV inflation in Indonesia"WFA member benchmark on TV inflation in Indonesia
-
Selling to China’s 'now' consumer through social commerce
Read more about "Selling to China’s 'now' consumer through social commerce"Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China, Ogilvy, provides insights into the opportunities and challenges of doing social commerce in China
-
Advertising & policy
Alcohol marketers seek to prevent minors from seeing alcohol ads
Read more about "Alcohol marketers seek to prevent minors from seeing alcohol ads"There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.
-
COVID-19: Promoting positive gender roles in marketing and advertising
Read more about "COVID-19: Promoting positive gender roles in marketing and advertising"Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address the impacts of COVID-19
-
WFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA
Unilever’s David Porter and Nigeria’s Bunmi Adeniba take on Regional VP roles
-
CreativityMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
-
Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategySurvey: Covid-19 global response (March 2020)
Read more about "Survey: Covid-19 global response (March 2020)"This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
-
Marketing strategyMarketing operationsMarketing strategyWebinar+: Crisis clinic - Managing your media in the Covid epidemic
Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.
-
Agency managementValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global Sourcing Lead, explains how.
-
Advertising & policyDigital policyMarketing procurementMarketing procurementWebinar: WFA in 2020 - What’s now, what’s next
Read more about "Webinar: WFA in 2020 - What’s now, what’s next"The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.
-
Marketing procurementMarketing structureMarketing procurement
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.
-
Advertising & policyHow-to guides for responsible alcohol marketing on social media
Read more about "How-to guides for responsible alcohol marketing on social media"Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.
-
Advertising & policyRevised AVMSD: Extension of product placement rules to UGC
Read more about "Revised AVMSD: Extension of product placement rules to UGC"WFA discussion paper on the revised Audiovisual Media Services Directive
-
Advertising & policyWebinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.
-
Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technologyWebinar: Making the most of Dynamic Creative Optimisation (DCO)
Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"This webinar covers how to create a unified operating model that brings creative and media closer.
-
Advertising & policyDigital policyPrivacy & techGDPRDGX Benchmark: Opt-in rates for cookie consent (Europe)
Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
-
Global Marketer of the YearCMO ForumIn conversation with WFA's Global Marketer of the Year 2019
Read more about "In conversation with WFA's Global Marketer of the Year 2019"WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global Marketer of the Year award and what makes for great marketing in the future.
-
Global Marketer of the YearCMO ForumL’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"Award celebrates marketers who have been truly making a difference in 2019. More at http://wfanet.org/globalmarketerof2019
-
Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (March 2020)
Read more about "Data Ethics Board meeting overview (March 2020)"Overview of the Data Ethics Board meeting held on 12 March 2020.
-
Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategySurvey: Global Category Management - Displays & Point-of-Sale
Read more about "Survey: Global Category Management - Displays & Point-of-Sale"WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
-
Advertising & policyDigital policyGDPRePrivacy task force Meeting Overview (March 2020, Brussels)
Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
