Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey: Covid-19 global response (March 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (March 2020)

    WFA

    This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (March 2020)"
  2. Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    Video
    Marketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    WFA, Ebiquity, DigitalDecisions

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
  3. Value at the time of the virus
    Expert opinion
    Agency management

    Value at the time of the virus

    Laura Forcetti

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global Sourcing Lead, explains how.

    Read more about "Value at the time of the virus"
  4. Webinar: WFA in 2020 - What’s now, what’s next
    Video
    Advertising & policyDigital policyMarketing procurementMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    WFA

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.

    Read more about "Webinar: WFA in 2020 - What’s now, what’s next"
  5. Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    Video
    Marketing procurementMarketing structureMarketing procurement

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    WFA

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  6. How-to guides for responsible alcohol marketing on social media
    Guides & templates
    Advertising & policy

    How-to guides for responsible alcohol marketing on social media

    WFA

    Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.

    Read more about "How-to guides for responsible alcohol marketing on social media"
  7. Revised AVMSD: Extension of product placement rules to UGC
    Advertising & policy

    Revised AVMSD: Extension of product placement rules to UGC

    WFA

    WFA discussion paper on the revised Audiovisual Media Services Directive

    Read more about "Revised AVMSD: Extension of product placement rules to UGC"
  8. Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
    Video
    Advertising & policy

    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

    WFA

    The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"
  9. Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    Video
    Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    WFA

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  10. DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Benchmark
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    WFA

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  11. In conversation with WFA's Global Marketer of the Year 2019
    Expert opinion
    Global Marketer of the YearCMO Forum

    In conversation with WFA's Global Marketer of the Year 2019

    WFA

    WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global Marketer of the Year award and what makes for great marketing in the future. 

    Read more about "In conversation with WFA's Global Marketer of the Year 2019"
  12. L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
    Press releases
    Global Marketer of the YearCMO Forum

    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    WFA

    Award celebrates marketers who have been truly making a difference in 2019. More at http://wfanet.org/globalmarketerof2019

    Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"
  13. Data Ethics Board meeting overview (March 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (March 2020)

    WFA

    Overview of the Data Ethics Board meeting held on 12 March 2020.

    Read more about "Data Ethics Board meeting overview (March 2020)"
  14. Survey: Global Category Management - Displays & Point-of-Sale
    Benchmark
    Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  15. ePrivacy task force Meeting Overview (March 2020, Brussels)
    Event reports
    Advertising & policyDigital policyGDPR

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    WFA

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  16. Mind the Gap - 2020
    BenchmarkReport
    Trends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    Ebiquity

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap.

    Read more about "Mind the Gap - 2020"
  17. Benchmark: Creative agencies in EMEA and APAC
    Benchmark
    CreativityCMO Forum

    Benchmark: Creative agencies in EMEA and APAC

    WFA

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  18. Benchmark: Covid-19 Impact on Marketing
    Benchmark
    Marketing strategyMarketing structureMarketing strategy

    Benchmark: Covid-19 Impact on Marketing

    WFA

    This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing strategy.

    Read more about "Benchmark: Covid-19 Impact on Marketing"
  19. Webinar: Social Commerce in China
    Video
    Advertising & policyAd techGDPRInfluencer marketing

    Webinar: Social Commerce in China

    WFA

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Read more about "Webinar: Social Commerce in China"
  20. 2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
    Expert opinion
    Marketing structure

    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)

    Rob Dreblow

    A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.

    Read more about "2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)"
  21. Alcohol Marketing: literature review
    Report
    Advertising & policy

    Alcohol Marketing: literature review

    WFA

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

    Read more about "Alcohol Marketing: literature review"