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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
CreativityCMO ForumBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Marketing strategyMarketing structureMarketing strategyBenchmark: Covid-19 Impact on Marketing
Read more about "Benchmark: Covid-19 Impact on Marketing"This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing strategy.
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Advertising & policyAd techGDPRInfluencer marketingWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
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Marketing structure2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
Read more about "2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)"A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.
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Advertising & policyAlcohol Marketing: literature review
Read more about "Alcohol Marketing: literature review"A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
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Getting to Equal 2020: The Hidden Value of Culture Makers
Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment
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Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (January 2020, London)
Read more about "Data Ethics Board meeting overview (January 2020, London)"Overview of the Data Ethics Board meeting held on 21 January 2020.
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Digital policyEveryone’s talking about… privacy
Read more about "Everyone’s talking about… privacy"A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage comments on the latest developments.
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Advertising & policyDigital policyInclusive marketingRAC Programme Meeting Overview (February 2020)
Read more about "RAC Programme Meeting Overview (February 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.
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Advertising & policyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group formed at Cannes 2019 to address brand safety concerns
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Agency managementMarketing procurementMarketing procurementBenchmark: Innovation Funds
Read more about "Benchmark: Innovation Funds"This WFA member benchmark covers how members are managing funding for innovation.
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Advertising & policyDigital policyGDPRePrivacy task force Meeting Overview (December 2019, Brussels)
Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"Meeting materials for WFA members.
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Marketing procurementMarketing procurementBenchmark: Strategic Design Agencies
Read more about "Benchmark: Strategic Design Agencies"This WFA member benchmark examines how members are working with strategic design agencies.
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Advertising & policyDigital policyAd techPrivacy & techGDPRWebinar: The future of cookies and digital advertising
Read more about "Webinar: The future of cookies and digital advertising"This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.
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Advertising & policyDigital policyGDPR
EU ePrivacy Regulation: WFA briefing, February 2020
Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.
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Global Marketer of the YearMarketing strategyValue of advertisingInclusive marketingMarketing capabilitiesMarketing strategyTop 12 thoughts from our Global Marketer of the Year shortlist
Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose, creativity, capabilities and partnerships
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Marketing procurementMarketing procurementBenchmark: Working/non-working marketing spends
Read more about "Benchmark: Working/non-working marketing spends"This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.
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Advertising & policyDigital policyAd techPAG Meeting Overview (February 2020, Brussels)
Read more about "PAG Meeting Overview (February 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.
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Advertising & policyWFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
Read more about "WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'"The report was informed by a Commission of child and adolescent health experts from around the world
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Marketing effectivenessMarketing structureCMO ForumWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
