This WFA member benchmark covers how members are managing funding for innovation.

This WFA member benchmark examines how members are working with strategic design agencies.

An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.

The report was informed by a Commission of child and adolescent health experts from around the world

This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.

The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and in-app environments to expand its efforts to improve the online ad experience for consumers. 

This webinar covers the history of the UCPD revision, the current status of the agreed EU legislation and key watch-outs for the transposition phase.

WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.