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Media & analyticsMarketing technologyAIMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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WFA strengthens Asia Leadership team
Read more about "WFA strengthens Asia Leadership team"Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia Leadership Board will identify key changes to transform marketing across the region
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Marketing technologyMarketing structureMarketing technologyBenchmark: Customer Data Platforms (CDP)
Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (February 2020)
Read more about "DGX meeting overview (February 2020)"Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
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Better Ads Standard for short-form video announced
Read more about "Better Ads Standard for short-form video announced"The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and in-app environments to expand its efforts to improve the online ad experience for consumers.
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Marketing procurementMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.
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Advertising & policyWebinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
Read more about "Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase"This webinar covers the history of the UCPD revision, the current status of the agreed EU legislation and key watch-outs for the transposition phase.
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Influencer marketingCMO ForumBenchmark: Recommended tools and partners for influencer marketing
Read more about "Benchmark: Recommended tools and partners for influencer marketing"This WFA member benchmark covers recommended tools and partners for influencer marketing.
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Influencer marketingCMO ForumWFA Influencer marketing survey
Read more about "WFA Influencer marketing survey"WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.
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2020, a time to elevate marketing, says WFA President, Raja Rajamannar
Read more about "2020, a time to elevate marketing, says WFA President, Raja Rajamannar"WFA President, Raja Rajamannar, calls on brands to 'rethink how they turn up in people's lives'
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Brand purposeMarketing structureDigital media transformationMarketing capabilitiesFour WFA partner predictions for 2020
Read more about "Four WFA partner predictions for 2020"Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Global Marketer of the YearCMO ForumSee the six shortlisted nominees for WFA Global Marketer of the Year
Read more about "See the six shortlisted nominees for WFA Global Marketer of the Year"The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos from the WFA. Voting closes on the 31st of January.
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Advertising & policyDigital policyWFA Priorities for the AVMSD Transposition
Read more about "WFA Priorities for the AVMSD Transposition"This document lays out key WFA priorities for the AVMSD Transposition.
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Advertising & policyDigital policyWebinar: ePrivacy: what is it and what does it mean for advertisers?
Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.
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Advertising & policyMarketing leaders take action on harmful online content
Read more about "Marketing leaders take action on harmful online content"Global Alliance for Responsible Media launches solutions to improve digital safety.
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The Economic Costs of Keyword Blacklists for Online Publishers
Read more about "The Economic Costs of Keyword Blacklists for Online Publishers"This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to inappropriate content, including for LGBTQ+ news publishers which are facing a struggle for survival
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Ad techIn-housingMarketing structureMarketing operationsWebinar: In-housing Programmatic Media Success
Read more about "Webinar: In-housing Programmatic Media Success"This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.
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Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategyCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
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Marketing procurementMarketing procurementBenchmark: Measuring your agency creative effectiveness
Read more about "Benchmark: Measuring your agency creative effectiveness"This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Marketing procurementMarketing procurementBenchmark: Digital asset retention policies
Read more about "Benchmark: Digital asset retention policies"This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for digital assets.
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Advertising & policyDigital policyData governancePrivacy & techDGX Benchmark: Standard Contractual Clauses
Read more about "DGX Benchmark: Standard Contractual Clauses"This WFA member benchmark covers member usage of Standard Contractual Clauses.
