Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.
This WFA member benchmark of various OTT Media buying practises by WFA members.
This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push for fixed, committed 2020 budgets.
This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their procurement team.
The WFA team share their predictions for what the next 12 months hold for brands.
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.
Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.
The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.
Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.
Overview of the Data Ethics Board meeting held on December 13th, 2019
This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to connect with consumers in key markets around the globe.
Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA report designed to help Advertisers appreciate the opportunities within Gaming.
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program.
A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite.
An analysis of African Americans' growth in purchasing power that makes the case for diversity in advertising.
The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.
Overview of the Insight Forum meeting held on 4 December 2019 in London.
Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels