Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Benchmark: Buying Channels
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Buying Channels

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.

    Read more about "Benchmark: Buying Channels"
  2.    Benchmark: OTT Media Buying Practices (APAC)
    Marketing procurementMarketing procurement

    Benchmark: OTT Media Buying Practices (APAC)

    This WFA member benchmark of various OTT Media buying practises by WFA members.

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  3.    Benchmark: Developments in the Russian media market
    Marketing procurementMarketing procurement

    Benchmark: Developments in the Russian media market

    This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push for fixed, committed 2020 budgets.

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  4.    Benchmark: Digital Marketing workload and responsibility structuring
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark: Digital Marketing workload and responsibility structuring

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their procurement team.

    Read more about "Benchmark: Digital Marketing workload and responsibility structuring"
  5.    WFA Predictions 2020

    WFA Predictions 2020

    The WFA team share their predictions for what the next 12 months hold for brands.

    Read more about "WFA Predictions 2020"
  6.    Benchmark: Fixed fees for creative assets
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

    Read more about "Benchmark: Fixed fees for creative assets"
  7.    Webinar: California Consumer Privacy Act - insights for advertisers
    Advertising & policyTrends & forecastsDigital policyPrivacy & tech

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  8.    Global Marketer of the Year shortlist profiled
    Global Marketer of the Year

    Global Marketer of the Year shortlist profiled

    The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.

    Read more about "Global Marketer of the Year shortlist profiled"
  9.    PAG Meeting Overview (November 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

    Read more about "PAG Meeting Overview (November 2019, Brussels)"
  10.    2019: the year of heightened brand accountability

    2019: the year of heightened brand accountability

    Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.

    Read more about "2019: the year of heightened brand accountability"
  11.    Data Ethics Board meeting overview (November 2019)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (November 2019)

    Overview of the Data Ethics Board meeting held on December 13th, 2019

    Read more about "Data Ethics Board meeting overview (November 2019)"
  12.    Webinar: Regulatory pressures on food and beverage marketing around the globe
    Advertising & policyTrends & forecasts

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to connect with consumers in key markets around the globe.

    Read more about "Webinar: Regulatory pressures on food and beverage marketing around the globe"
  13.    DGX meeting overview (November 2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  14.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    Trends & forecastsGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA report designed to help Advertisers appreciate the opportunities within Gaming.

     

    Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
  15.    How a good scope of work program can benefit an organisation
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  16.    Being Black in Corporate America: An Intersectional Exploration

    Being Black in Corporate America: An Intersectional Exploration

    A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite. 

    Read more about "Being Black in Corporate America: An Intersectional Exploration"
  17.    It's in the bag: Black consumer's path to purchase

    It's in the bag: Black consumer's path to purchase

    An analysis of African Americans' growth in purchasing power that makes the case for diversity in advertising.

    Read more about "It's in the bag: Black consumer's path to purchase"
  18.    Can blockchain solve some of marketing’s biggest problems?
    Ad techMarketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.

    Read more about "Can blockchain solve some of marketing’s biggest problems?"
  19.    Insight Forum meeting overview (December 2019)
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
  20.    DGX: Google Q&A on privacy and advertising
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX: Google Q&A on privacy and advertising

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

    Read more about "DGX: Google Q&A on privacy and advertising"
  21.    RAC Programme meeting overview (November 2019)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

    Read more about "RAC Programme meeting overview (November 2019)"