The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos from the WFA. Voting closes on the 31st of January.

In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.

This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to inappropriate content, including for LGBTQ+ news publishers which are facing a struggle for survival

This WFA member survey covers our member's corporate sustainability practices.

This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for digital assets.

This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.

Overview of the Sourcing Forum held on December 4th, 2019 in New York.

This WFA member benchmark of various OTT Media buying practises by WFA members.

This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their procurement team.

This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.