Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Global Marketer of the Year shortlist profiled
    Global Marketer of the Year

    Global Marketer of the Year shortlist profiled

    The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.

    Read more about "Global Marketer of the Year shortlist profiled"
  2.    PAG Meeting Overview (November 2019, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (November 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.

    Read more about "PAG Meeting Overview (November 2019, Brussels)"
  3.    2019: the year of heightened brand accountability

    2019: the year of heightened brand accountability

    Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.

    Read more about "2019: the year of heightened brand accountability"
  4.    Data Ethics Board meeting overview (November 2019)
    Advertising & policyDigital policyPrivacy & tech

    Data Ethics Board meeting overview (November 2019)

    Overview of the Data Ethics Board meeting held on December 13th, 2019

    Read more about "Data Ethics Board meeting overview (November 2019)"
  5.    Webinar: Regulatory pressures on food and beverage marketing around the globe
    Advertising & policyTrends & forecasts

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to connect with consumers in key markets around the globe.

    Read more about "Webinar: Regulatory pressures on food and beverage marketing around the globe"
  6.    DGX meeting overview (November 2019)
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  7.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    Trends & forecastsGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA report designed to help Advertisers appreciate the opportunities within Gaming.

     

    Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
  8.    How a good scope of work program can benefit an organisation
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  9.    Being Black in Corporate America: An Intersectional Exploration

    Being Black in Corporate America: An Intersectional Exploration

    A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite. 

    Read more about "Being Black in Corporate America: An Intersectional Exploration"
  10.    It's in the bag: Black consumer's path to purchase

    It's in the bag: Black consumer's path to purchase

    An analysis of African Americans' growth in purchasing power that makes the case for diversity in advertising.

    Read more about "It's in the bag: Black consumer's path to purchase"
  11.    Can blockchain solve some of marketing’s biggest problems?
    Ad techMarketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.

    Read more about "Can blockchain solve some of marketing’s biggest problems?"
  12.    Insight Forum meeting overview (December 2019)
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
  13.    DGX: Google Q&A on privacy and advertising
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX: Google Q&A on privacy and advertising

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

    Read more about "DGX: Google Q&A on privacy and advertising"
  14.    RAC Programme meeting overview (November 2019)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

    Read more about "RAC Programme meeting overview (November 2019)"
  15.    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
    Global Marketer of the Year

    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'

    Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues facing the industry ahead of the reveal of the Marketer of the Year nominees.

    Read more about "Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'"
  16.    7 things to keep in mind when designing for integration
    CMO ForumDigital media transformation

    7 things to keep in mind when designing for integration

    There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace and scale, says Julia Kraft, WFA Marketing Services Manager

    Read more about "7 things to keep in mind when designing for integration"
  17.    True partners
    Agency management

    True partners

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great partnership.

     

    Read more about "True partners"
  18.    WFA names shortlist for Global Marketer of the Year 2019
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2019

    Voting starts on December 3 at www.globalmarketeroftheyear.com

    Winner to be announced in January 2020 in partnership with The Drum

    Read more about "WFA names shortlist for Global Marketer of the Year 2019"
  19.    Benchmark: Managing slow moving or obsolete (SLOB) products
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Managing slow moving or obsolete (SLOB) products

    This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.

    Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"
  20.    Benchmark: Shopper Agency recommendations in Western Europe
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  21.    Benchmark: Procurement systems for marketing
    Marketing procurementMarketing organisationMarketing procurement

    Benchmark: Procurement systems for marketing

    This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they would recommend them.

    Read more about "Benchmark: Procurement systems for marketing"