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The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.
Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.
Overview of the Data Ethics Board meeting held on December 13th, 2019
This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to connect with consumers in key markets around the globe.
Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA report designed to help Advertisers appreciate the opportunities within Gaming.
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program.
A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite.
An analysis of African Americans' growth in purchasing power that makes the case for diversity in advertising.
The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.
Overview of the Insight Forum meeting held on 4 December 2019 in London.
Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels
Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues facing the industry ahead of the reveal of the Marketer of the Year nominees.
There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace and scale, says Julia Kraft, WFA Marketing Services Manager
Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great partnership.
Voting starts on December 3 at www.globalmarketeroftheyear.com
Winner to be announced in January 2020 in partnership with The Drum
This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they would recommend them.