The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.
We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.
This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
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