Posts about Innovation

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1.    Spotlight: Gaming Demystified 2021
    Trends & forecastsGamingCMO ForumDigital media transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.

    Read more about "Spotlight: Gaming Demystified 2021"
  2.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    Trends & forecastsGamingCMO ForumDigital media transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  3.    Webinar: How advertising lost sight of creativity and what to do about it
    CreativityMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

    Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
  4.    Benchmark: Innovation Funds
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Innovation Funds

    This WFA member benchmark covers how members are managing funding for innovation.

    Read more about "Benchmark: Innovation Funds"
  5.    Benchmark: Buying Channels
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: Buying Channels

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.

    Read more about "Benchmark: Buying Channels"
  6.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    Trends & forecastsGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA report designed to help Advertisers appreciate the opportunities within Gaming.

     

    Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
  7.    Media Transformation - Case Study 2: Royal Philips
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.

    We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.

    This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
    Philips Case.jpg

    Read more about "Media Transformation - Case Study 2: Royal Philips"
  8.    Webinar: Blockchain in Marketing
    Trends & forecastsAd techMarketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current Blockchain landscape including a guide to some of the more prominent players in the space.

    Read more about "Webinar: Blockchain in Marketing"
  9.    Voice and audio branding strategy
    Marketing strategyMarketing structureMarketing strategy

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation, who are the key drivers/main stakeholders, recommended agency partners for this area.

    Read more about "Voice and audio branding strategy"
  10.    Video gaming goes mainstream in APAC
    Marketing effectivenessGaming

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.

    Read more about "Video gaming goes mainstream in APAC"
  11.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Trends & forecastsGamingCMO ForumDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  12.    WFA launches the Voice Coalition at Cannes Lions
    Cannes Lions

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  13.    Media Transformation Case Study: Deutsche Telekom
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  14.    Benchmark on Ad pre-testing
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  15.    Survey Results: Marketing Capability Programmes
    Media & analyticsMarketing structureCMO ForumMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  16.    Webinar: Accelerating your startup programme
    Agency management

    Webinar: Accelerating your startup programme

    In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up collaboration. 

    Read more about "Webinar: Accelerating your startup programme"
  17.    ‘SPARCS’ – a framework to plan for your digital transformation
    CMO ForumDigital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  18.    Building Social Communities
    Influencer marketingCMO Forum

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.

    Read more about "Building Social Communities"
  19.    Benchmark on sensory and behavioural marketing
    Marketing strategyCMO ForumMarketing strategy

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation, recommended suppliers and major opportunities in this space.

    Read more about "Benchmark on sensory and behavioural marketing"