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Advertising & policyJoint business statement on the proposal on collective redress in view of Council general approach
Read more about "Joint business statement on the proposal on collective redress in view of Council general approach"This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.
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Marketing strategyMarketing structureMarketing strategyVoice and audio branding strategy
Read more about "Voice and audio branding strategy"This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation, who are the key drivers/main stakeholders, recommended agency partners for this area.
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CMO ForumStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many
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A Diversity Report for the Advertising/ Marketing Industry
Read more about "A Diversity Report for the Advertising/ Marketing Industry"This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
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GamingVideo gaming: Why it matters to non-endemic brand owners
Read more about "Video gaming: Why it matters to non-endemic brand owners"We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden, Managing Director, 2CV
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The Black Pound Report
Read more about "The Black Pound Report"The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media industries, and investigates the impact of the term BAME and its effects on an individual’s self-perceived identity and socio-economic status in British society.
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CMO ForumWebinar: Designing for integration
Read more about "Webinar: Designing for integration"Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM, how the best organisations deliver effective integrated communication at scale and at pace
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Steering Media from the Centre
Read more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
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Maximising the value of media using the Ebiquity Media Model
Read more about "Maximising the value of media using the Ebiquity Media Model"In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.
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Major media pitches in 2019
Read more about "Major media pitches in 2019"These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.
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Global Agency Group Profiles
Read more about "Global Agency Group Profiles"These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key international clients, major new business results, agencies/sub-units, as well as awards and accolades.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on partners for data privacy strategy on implementation
Read more about "DGX Benchmark on partners for data privacy strategy on implementation"This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.
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Inclusive marketingWFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
Read more about "WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising"Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of WFA
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Advertising & policyInclusive marketingWFA and Latin American associations commit to action on harmful ad stereotypes
Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on Digital asset retention policies
Read more about "DGX Benchmark on Digital asset retention policies"This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
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CMO ForumRecommended law firms with global agency contract drafting experience
Read more about "Recommended law firms with global agency contract drafting experience"This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Agency managementCMO ForumDesigning for integration: Global marketing communications organisation research
Read more about "Designing for integration: Global marketing communications organisation research"This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the resulting insights and recommendations were co-developed with OxfordSM.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on data protection/data privacy structure
Read more about "DGX Benchmark on data protection/data privacy structure"This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the internal setup and reporting.
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Advertising & policyCross-media measurementGlobal advertisers launch drive to establish cross-media measurement principles
Read more about "Global advertisers launch drive to establish cross-media measurement principles"Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups
Two-day meeting during Advertising Week NY identifies next steps for progress
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Global Marketer of the YearWFA launches Global Marketer of the Year 2019
Read more about "WFA launches Global Marketer of the Year 2019"Partners with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications
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Global Marketer of the YearWhat does it take to become WFA’s Global Marketer of the Year?
Read more about "What does it take to become WFA’s Global Marketer of the Year?"Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the ingredients that will make them a MasterChef Marketer.
