Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Let's talk about bias
    Inclusive marketing

    Let's talk about bias

    How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of progressive representation right: presence, personality, perspective

    Read more about "Let's talk about bias"
  2.    PAG Meeting Overview (September 2019, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.

    Read more about "PAG Meeting Overview (September 2019, Brussels)"
  3.    Webinar: Rights Management & Asset Optimisation
    Marketing procurementMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.

    Read more about "Webinar: Rights Management & Asset Optimisation"
  4.    RAC Programme meeting overview (September 2019)
    Advertising & policyDigital policyGDPR

    RAC Programme meeting overview (September 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (September 2019)"
  5.    Video gaming goes mainstream in APAC
    Marketing effectivenessGaming

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.

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  6.    Joint advertising industry position paper on collective redress
    Advertising & policy

    Joint advertising industry position paper on collective redress

    This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.

    Read more about "Joint advertising industry position paper on collective redress"
  7.    Media Image Landscape: Age Representation in Online Images

    Media Image Landscape: Age Representation in Online Images

    To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online images from brands and thought leaders posted on news sites and social media with at least one million followers

    Read more about "Media Image Landscape: Age Representation in Online Images"
  8.    Data Ethics Board meeting overview (September 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (September 2019)

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"
  9.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Trends & forecastsGamingCMO ForumDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  10.    The Inclusion Index

    The Inclusion Index

    Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.

    Read more about "The Inclusion Index"
  11.    YouTube struggles with thorny issue of kids’ data
    Advertising & policy

    YouTube struggles with thorny issue of kids’ data

    Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement of new measures suggests a much-needed change in approach, and will hopefully result in concrete actions with other platforms following suit, says Rebecka Allén

    Read more about "YouTube struggles with thorny issue of kids’ data"
  12.    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
  13.    DGX meeting overview (September 2019)
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  14.    Webinar: More effective agency management
    Agency managementCMO Forum

    Webinar: More effective agency management

    In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.

    Read more about "Webinar: More effective agency management"
  15.    Benchmark: Event & Experimental Agencies (Australia)
    Agency management

    Benchmark: Event & Experimental Agencies (Australia)

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"
  16.    Advertising has rebranded diversity, and it isn’t a positive change
    Advertising & policyInclusive marketingContent marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways to improve these initiatives

    Read more about "Advertising has rebranded diversity, and it isn’t a positive change"
  17.    Effective Agency Management
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  18.    Benchmark on global e-commerce sourcing strategies
    Marketing procurementMarketing procurement

    Benchmark on global e-commerce sourcing strategies

     WFA member benchmark on global e-commerce sourcing strategies.

    Read more about "Benchmark on global e-commerce sourcing strategies"
  19.    Benchmark: Naming Agency recommendations
    Digital media transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  20.    DGX Benchmark on collection and notification policies for stakeholder data
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on collection and notification policies for stakeholder data

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  21.    DGX Benchmark on age verification techniques
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on age verification techniques

     This benchmark gathers perspectives from WFA members about their age verification techniques

    Read more about "DGX Benchmark on age verification techniques"