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How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of progressive representation right: presence, personality, perspective
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.
In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.
This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online images from brands and thought leaders posted on news sites and social media with at least one million followers
Overview of the Data Ethics Board meeting held on September 9th, 2019
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).
Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.
Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement of new measures suggests a much-needed change in approach, and will hopefully result in concrete actions with other platforms following suit, says Rebecka Allén
New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.
This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways to improve these initiatives
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward
WFA member benchmark on global e-commerce sourcing strategies.
WFA member benchmark on naming agency recommendations.
WFA member benchmark on collection and notification policies for stakeholder data
This benchmark gathers perspectives from WFA members about their age verification techniques