In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.

These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key international clients, major new business results, agencies/sub-units, as well as awards and accolades.

Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of WFA

This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them

This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the resulting insights and recommendations were co-developed with OxfordSM.

Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups

Two-day meeting during Advertising Week NY identifies next steps for progress

Global and regional marketers need to cook up a new recipe for success in 2019. Stephan Loerke, CEO of the WFA, identifies the ingredients that will make them a MasterChef Marketer.

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in Brussels.

Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

This is a joint advertising industry position paper, co-signed by WFA, on the Proposal for a directive on collective redress.