Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Advertising production payment guidelines
    Guides & templates
    Agency management

    Advertising production payment guidelines

    APR

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.

    To access this members-only content, please log in.

    Read more about "Advertising production payment guidelines"
  2. Survey on Global Agency Relations Management: roles & responsibilities
    Benchmark
    Agency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

    WFA, ASM & Partners

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  3. State of Play: Gambling Advertising in the EU | Last update: July 2019
    Briefings & position papers

    State of Play: Gambling Advertising in the EU | Last update: July 2019

    WFA, EASA

       

    Read more about "State of Play: Gambling Advertising in the EU | Last update: July 2019"
  4. One-pager on production vendor rosters
    Report
    Agency management

    One-pager on production vendor rosters

    APR

    In this document, APR shares the pros and cons of having a production roster in place.

    Read more about "One-pager on production vendor rosters"
  5. DGX Benchmark on customer data retention and notification
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

    WFA

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  6. Women's Empowerment Principles

    Women's Empowerment Principles

    UN Women

    The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and a responsibility for, gender equality and women’s empowerment.

    Read more about "Women's Empowerment Principles"
  7. Benchmark: Media SLAs & transparency
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media SLAs & transparency

    WFA

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media agencies have with 3rd parties, including media vendors.

    Read more about "Benchmark: Media SLAs & transparency"
  8. Why humility is more critical than ever for effective leadership
    Expert opinion
    Marketing structureCMO Forum

    Why humility is more critical than ever for effective leadership

    Rob Dreblow

    The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have in the past. Knowing this is one thing, but how to respond? Rob Dreblow shares a few examples

    Read more about "Why humility is more critical than ever for effective leadership"
  9. A campaign for better measurement
    Expert opinion
    Cross-media measurement

    A campaign for better measurement

    Matt Green

    Global brands are calling for a cross media measurement model. Matt Green explains why.

    Read more about "A campaign for better measurement"
  10. Working with celebrities and influencers in China
    Report
    Influencer marketingCMO Forum

    Working with celebrities and influencers in China

    R3

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in China.

    Please user your member login to access this content.

    Read more about "Working with celebrities and influencers in China"
  11. PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)

    WFA

    Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019

    Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"
  12. RAC Programme meeting overview (July 2019)
    Event reports
    Advertising & policyDigital policy

    RAC Programme meeting overview (July 2019)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

    Read more about "RAC Programme meeting overview (July 2019)"
  13. WFA co-signs letter raising concerns about Dual Quality law
    Advertising & policy

    WFA co-signs letter raising concerns about Dual Quality law

    WFA

    FoodDrinkEurope-AIM-WFA comments on TRIS notification 2019/258/CZ on the Czech Draft act amending Act No 634/1992 on consumer protection.

    Read more about "WFA co-signs letter raising concerns about Dual Quality law"
  14. CMO Forum meeting overview (June 2019)
    Event reports
    Marketing structureCannes LionsCMO ForumMarketing operations

    CMO Forum meeting overview (June 2019)

    WFA

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

    Read more about "CMO Forum meeting overview (June 2019)"
  15. Sourcing Forum meeting overview (June 2019)
    Event reports
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (June 2019)

    WFA

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  16. The hidden gem: How clients benefit from long-term partnerships
    Report
    Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategy

    The hidden gem: How clients benefit from long-term partnerships

    Agency Mania Solutions

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.

    Please log in to access this content.

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  17. How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    Outvertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.

    Read more about "How to create LGBTQ+ inclusive advertising"
  18. WFA alert: France and UK develop new guidance on cookies and ad trackers
    Briefings & position papers

    WFA alert: France and UK develop new guidance on cookies and ad trackers

    WFA

      

    Read more about "WFA alert: France and UK develop new guidance on cookies and ad trackers"
  19. Redefining the marketing procurement value proposition
    Expert opinionVideoEvent reports
    Marketing procurementMarketing procurement

    Redefining the marketing procurement value proposition

    Laura Forcetti

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing procurement and making it a true strategic business partner.

    Read more about "Redefining the marketing procurement value proposition"
  20. Setting up a digital hub? Don’t forget to plug in the people
    Expert opinion
    Marketing structureDigital media transformation

    Setting up a digital hub? Don’t forget to plug in the people

    Ranji David

    In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of dynamic human beings, Ranji David explains

    Read more about "Setting up a digital hub? Don’t forget to plug in the people"
  21. Data Ethics Board meeting overview (24 June 2019)
    Event reports
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (24 June 2019)

    WFA

    Overview of the Data Ethics Board meeting held on June 24th, 2019

    Read more about "Data Ethics Board meeting overview (24 June 2019)"