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Overview of the Data Ethics Board meeting held on September 9th, 2019
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).
Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.
Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement of new measures suggests a much-needed change in approach, and will hopefully result in concrete actions with other platforms following suit, says Rebecka Allén
New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.
This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways to improve these initiatives
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward
WFA member benchmark on global e-commerce sourcing strategies.
WFA member benchmark on naming agency recommendations.
WFA member benchmark on collection and notification policies for stakeholder data
This benchmark gathers perspectives from WFA members about their age verification techniques
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.
To access this members-only content, please log in.
WFA member survey. For more details, please log in.
In this document, APR shares the pros and cons of having a production roster in place.
WFA member benchmark about member retention and notification policies for customer data.
The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and a responsibility for, gender equality and women’s empowerment.
This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media agencies have with 3rd parties, including media vendors.