Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Data Ethics Board meeting overview (September 2019)
    Advertising & policyDigital policyData governance

    Data Ethics Board meeting overview (September 2019)

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"
  2.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Trends & forecastsGamingCMO ForumDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  3.    The Inclusion Index

    The Inclusion Index

    Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.

    Read more about "The Inclusion Index"
  4.    YouTube struggles with thorny issue of kids’ data
    Advertising & policy

    YouTube struggles with thorny issue of kids’ data

    Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement of new measures suggests a much-needed change in approach, and will hopefully result in concrete actions with other platforms following suit, says Rebecka Allén

    Read more about "YouTube struggles with thorny issue of kids’ data"
  5.    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
  6.    DGX meeting overview (September 2019)
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  7.    Webinar: More effective agency management
    Agency managementCMO Forum

    Webinar: More effective agency management

    In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.

    Read more about "Webinar: More effective agency management"
  8.    Benchmark: Event & Experimental Agencies (Australia)
    Agency management

    Benchmark: Event & Experimental Agencies (Australia)

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"
  9.    Advertising has rebranded diversity, and it isn’t a positive change
    Advertising & policyInclusive marketingContent marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways to improve these initiatives

    Read more about "Advertising has rebranded diversity, and it isn’t a positive change"
  10.    Effective Agency Management
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  11.    Benchmark on global e-commerce sourcing strategies
    Marketing procurementMarketing procurement

    Benchmark on global e-commerce sourcing strategies

     WFA member benchmark on global e-commerce sourcing strategies.

    Read more about "Benchmark on global e-commerce sourcing strategies"
  12.    Benchmark: Naming Agency recommendations
    Digital media transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  13.    DGX Benchmark on collection and notification policies for stakeholder data
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on collection and notification policies for stakeholder data

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  14.    DGX Benchmark on age verification techniques
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark on age verification techniques

     This benchmark gathers perspectives from WFA members about their age verification techniques

    Read more about "DGX Benchmark on age verification techniques"
  15.    Advertising production payment guidelines
    Agency management

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.

    To access this members-only content, please log in.

    Read more about "Advertising production payment guidelines"
  16.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  17.    State of Play: Gambling Advertising in the EU | Last update: July 2019

    State of Play: Gambling Advertising in the EU | Last update: July 2019

       

    Read more about "State of Play: Gambling Advertising in the EU | Last update: July 2019"
  18.    One-pager on production vendor rosters
    Agency management

    One-pager on production vendor rosters

    In this document, APR shares the pros and cons of having a production roster in place.

    Read more about "One-pager on production vendor rosters"
  19.    DGX Benchmark on customer data retention and notification
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  20.    Women's Empowerment Principles

    Women's Empowerment Principles

    The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and a responsibility for, gender equality and women’s empowerment.

    Read more about "Women's Empowerment Principles"
  21.    Benchmark: Media SLAs & transparency
    Marketing procurementMarketing procurement

    Benchmark: Media SLAs & transparency

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media agencies have with 3rd parties, including media vendors.

    Read more about "Benchmark: Media SLAs & transparency"