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Marketing structureCMO ForumWhy humility is more critical than ever for effective leadership
Read more about "Why humility is more critical than ever for effective leadership"The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have in the past. Knowing this is one thing, but how to respond? Rob Dreblow shares a few examples
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Cross-media measurementA campaign for better measurement
Read more about "A campaign for better measurement"Global brands are calling for a cross media measurement model. Matt Green explains why.
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Influencer marketingCMO ForumWorking with celebrities and influencers in China
Read more about "Working with celebrities and influencers in China"White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in China.
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Advertising & policyDigital policyPrivacy & techPAG Platform Policy Group Meeting Overview (July 2019, Brussels)
Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
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Advertising & policyDigital policy
RAC Programme meeting overview (July 2019)
Read more about "RAC Programme meeting overview (July 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.
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Advertising & policyWFA co-signs letter raising concerns about Dual Quality law
Read more about "WFA co-signs letter raising concerns about Dual Quality law"FoodDrinkEurope-AIM-WFA comments on TRIS notification 2019/258/CZ on the Czech Draft act amending Act No 634/1992 on consumer protection.
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Marketing strategyMarketing structureCannes LionsCMO ForumMarketing operationsMarketing strategyCMO Forum meeting overview (June 2019)
Read more about "CMO Forum meeting overview (June 2019)"Overview of the CMO Forum held on June 20th, 2019 in Cannes
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Agency managementMarketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy
Sourcing Forum meeting overview (June 2019)
Read more about "Sourcing Forum meeting overview (June 2019)"Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Agency managementMarketing procurementMarketing strategyMarketing operationsMarketing organisationMarketing procurementMarketing strategyThe hidden gem: How clients benefit from long-term partnerships
Read more about "The hidden gem: How clients benefit from long-term partnerships"Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge.
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How to create LGBTQ+ inclusive advertising
Read more about "How to create LGBTQ+ inclusive advertising"This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.
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WFA alert: France and UK develop new guidance on cookies and ad trackers
Read more about "WFA alert: France and UK develop new guidance on cookies and ad trackers" -
Marketing procurementMarketing procurementRedefining the marketing procurement value proposition
Read more about "Redefining the marketing procurement value proposition"ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing procurement and making it a true strategic business partner.
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Marketing structureDigital media transformationSetting up a digital hub? Don’t forget to plug in the people
Read more about "Setting up a digital hub? Don’t forget to plug in the people"In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of dynamic human beings, Ranji David explains
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (24 June 2019)
Read more about "Data Ethics Board meeting overview (24 June 2019)"Overview of the Data Ethics Board meeting held on June 24th, 2019
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (6 June 2019)
Read more about "Data Ethics Board meeting overview (6 June 2019)"Overview of the Data Ethics Board meeting held on June 6th, 2019 in London
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Advertising & policyDigital policyPrivacy & tech
DGX meeting overview (June 2019)
Read more about "DGX meeting overview (June 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore
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Ad tech
Media Forum Meeting Overview (June 2019, Shanghai)
Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategySeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the Riviera.
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Marketing procurementMarketing strategyDigital media transformationMarketing procurementMarketing strategy
Sourcing Forum meeting overview (May 2019)
Read more about "Sourcing Forum meeting overview (May 2019)"Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
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Cannes LionsWFA launches the Voice Coalition at Cannes Lions
Read more about "WFA launches the Voice Coalition at Cannes Lions"Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Voice Commerce Research
Read more about "Voice Commerce Research"New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase recommendations.
