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Advertising & policyDigital policyData governanceData Ethics Board meeting overview (6 June 2019)
Read more about "Data Ethics Board meeting overview (6 June 2019)"Overview of the Data Ethics Board meeting held on June 6th, 2019 in London
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Advertising & policyDigital policyPrivacy & tech
DGX meeting overview (June 2019)
Read more about "DGX meeting overview (June 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore
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Ad tech
Media Forum Meeting Overview (June 2019, Shanghai)
Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategySeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the Riviera.
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Marketing procurementDigital media transformationMarketing procurement
Sourcing Forum meeting overview (May 2019)
Read more about "Sourcing Forum meeting overview (May 2019)"Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
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Cannes LionsWFA launches the Voice Coalition at Cannes Lions
Read more about "WFA launches the Voice Coalition at Cannes Lions"Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Voice Commerce Research
Read more about "Voice Commerce Research"New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase recommendations.
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ads from 2018. Furthermore, it compared findings from 2018 to gender representations in Cannes Lions Film Craft advertisements from the previous decade (2006-2017).
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Brand reputationCMO ForumWFA launches The State of Advertising report
Read more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Global Alliance for Responsible Media launches to address digital safety
Read more about "Global Alliance for Responsible Media launches to address digital safety"Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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CMO ForumRecommended global production/implementation agency
Read more about "Recommended global production/implementation agency"WFA member bechmark. For additional details, please log in.
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Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation
The State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Content marketingMarketing operationsKnowledge Spotlight: How to turn content into revenue
Read more about "Knowledge Spotlight: How to turn content into revenue"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Agency managementMarketing procurementMarketing procurementCreative crowdsourcing platforms: top tips to contracting for procurement
Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative development platform The Liberty Guild.
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Marketing procurementMarketing technologyMarketing procurementMarketing technologyBenchmark: Category management - Stock images
Read more about "Benchmark: Category management - Stock images"This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock images.
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Marketing procurementMarketing procurementBenchmark: Supply Chain Finance (SCF) solutions
Read more about "Benchmark: Supply Chain Finance (SCF) solutions"This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they do, what form these take.
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Agency managementMarketing structureWFA Forum (May 2019, Japan)
Read more about "WFA Forum (May 2019, Japan)"Overview of the WFA Forum held on May 29th, 2019 in Tokyo
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Advertising & policyDigital policyGDPRGDPR represents the beginning, not the end, of the data privacy journey
Read more about "GDPR represents the beginning, not the end, of the data privacy journey"The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.
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Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategyFive common pitfalls of in-housing marketing services
Read more about "Five common pitfalls of in-housing marketing services"While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.
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Making sense of measurement: What does good look like?
Read more about "Making sense of measurement: What does good look like?"Marketers who get measurement wrong are not thinking big enough, says Infectious Media’s Global Client Analytics Lead, Chris Cox.
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Advertising & policyDigital policyRAC Programme meeting overview (May 2019)
Read more about "RAC Programme meeting overview (May 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels
