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Marketing procurementMarketing procurementRedefining the marketing procurement value proposition
Read more about "Redefining the marketing procurement value proposition"ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing procurement and making it a true strategic business partner.
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Marketing structureDigital media transformationSetting up a digital hub? Don’t forget to plug in the people
Read more about "Setting up a digital hub? Don’t forget to plug in the people"In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of dynamic human beings, Ranji David explains
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Advertising & policyDigital policyData governanceData Ethics Board meeting overview (24 June 2019)
Read more about "Data Ethics Board meeting overview (24 June 2019)"Overview of the Data Ethics Board meeting held on June 24th, 2019
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (6 June 2019)
Read more about "Data Ethics Board meeting overview (6 June 2019)"Overview of the Data Ethics Board meeting held on June 6th, 2019 in London
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Advertising & policyDigital policyPrivacy & tech
DGX meeting overview (June 2019)
Read more about "DGX meeting overview (June 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore
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Ad tech
Media Forum Meeting Overview (June 2019, Shanghai)
Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategySeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the Riviera.
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Marketing procurementMarketing strategyDigital media transformationMarketing procurementMarketing strategy
Sourcing Forum meeting overview (May 2019)
Read more about "Sourcing Forum meeting overview (May 2019)"Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
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Cannes LionsWFA launches the Voice Coalition at Cannes Lions
Read more about "WFA launches the Voice Coalition at Cannes Lions"Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Voice Commerce Research
Read more about "Voice Commerce Research"New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase recommendations.
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ads from 2018. Furthermore, it compared findings from 2018 to gender representations in Cannes Lions Film Craft advertisements from the previous decade (2006-2017).
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Brand reputationCMO ForumWFA launches The State of Advertising report
Read more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Global Alliance for Responsible Media launches to address digital safety
Read more about "Global Alliance for Responsible Media launches to address digital safety"Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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CMO ForumRecommended global production/implementation agency
Read more about "Recommended global production/implementation agency"WFA member bechmark. For additional details, please log in.
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Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation
The State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Content marketingMarketing operationsKnowledge Spotlight: How to turn content into revenue
Read more about "Knowledge Spotlight: How to turn content into revenue"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Agency managementMarketing procurementMarketing procurementCreative crowdsourcing platforms: top tips to contracting for procurement
Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative development platform The Liberty Guild.
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Marketing procurementMarketing technologyMarketing procurementMarketing technologyBenchmark: Category management - Stock images
Read more about "Benchmark: Category management - Stock images"This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock images.
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Marketing procurementMarketing procurementBenchmark: Supply Chain Finance (SCF) solutions
Read more about "Benchmark: Supply Chain Finance (SCF) solutions"This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they do, what form these take.
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Agency managementMarketing structureWFA Forum (May 2019, Japan)
Read more about "WFA Forum (May 2019, Japan)"Overview of the WFA Forum held on May 29th, 2019 in Tokyo
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Advertising & policyDigital policyGDPRGDPR represents the beginning, not the end, of the data privacy journey
Read more about "GDPR represents the beginning, not the end, of the data privacy journey"The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.
