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Marketing procurementMarketing procurementWFA launches Global Sourcing Board
Read more about "WFA launches Global Sourcing Board"Goal is to revolutionalise the practice and perception of marketing procurement
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Agency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategyBuilding a future-proof marketing procurement strategy
Read more about "Building a future-proof marketing procurement strategy"In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.
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Agency managementMarketing procurementMarketing procurementBenchmark: 3rd-party consultant to manage the Client-Agency relationship
Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"WFA member bechmark. For additional details, please log in.
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Advertising & policyDigital policyMarketing structurePAG Meeting Overview (May 2019, Brussels)
Read more about "PAG Meeting Overview (May 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
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Marketing procurementMarketing operationsMarketing procurementSourcing Forum meeting overview (April 2019)
Read more about "Sourcing Forum meeting overview (April 2019)"Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.
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Agency managementMarketing procurementContent marketingMarketing procurementGlobal Content Production Ecosystem 2018
Read more about "Global Content Production Ecosystem 2018"WFA member bechmark. For additional details, please log in.
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Driving the programmatic disclosure you desire: An 8-point checklist
Read more about "Driving the programmatic disclosure you desire: An 8-point checklist"Maximising digital media transparency across programmatic activity is a top concern for APAC marketers. Here are eight steps which can help shed light on any ongoing disclosure challenges.
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Global Marketer WeekCMO ForumPeople + Purpose = Performance
Read more about "People + Purpose = Performance"Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?
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Advertising & policyBrand purposeCross-media measurementGlobal Marketer WeekPutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35 countries. Stephan Loerke, WFA CEO, reviews his highlights from the week.
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Advertising & policyGlobal Marketer WeekWhy policy professionals need to get excited about marketing
Read more about "Why policy professionals need to get excited about marketing"Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the business.
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Global Marketer WeekMarketing procurementMarketing procurementPartnering with Finance
Read more about "Partnering with Finance"A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global Marketer Week in Lisbon heard some top tips for making it happen.
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Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategyMember barometer 2019
Read more about "Member barometer 2019"WFA member survey. For additional details, please log in.
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Marketing strategyCMO ForumMarketing operationsMarketing strategyBenchmark on launch strategies
Read more about "Benchmark on launch strategies"WFA member bechmark. For additional details, please log in.
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Marketing strategyCMO ForumMarketing strategyBenchmark on shifting consumer behavior in Germany
Read more about "Benchmark on shifting consumer behavior in Germany"WFA member bechmark. For additional details, please log in.
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (April 2019)
Read more about "Data Ethics Board meeting overview (April 2019)"Overview of the Data Ethics Board meeting held on April 8th, 2019
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Marketing procurementMarketing procurementSourcing Forum meeting overview (March 2019)
Read more about "Sourcing Forum meeting overview (March 2019)"Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.
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Marketing procurementMarketing procurement
Benchmark: Category management pass-through or 3rd party costs
Read more about "Benchmark: Category management pass-through or 3rd party costs"WFA member bechmark. For additional details, please log in.
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Progressive Programmatic Solutions workshop overview (April 2019)
Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
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Marketing procurementMarketing structureMarketing operationsMarketing procurementBenchmark on global sponsorship investments
Read more about "Benchmark on global sponsorship investments"WFA member bechmark. For additional details, please log in.
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Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketingBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Marketing procurementMarketing structureMarketing procurementBenchmark on sourcing post-production
Read more about "Benchmark on sourcing post-production"WFA member bechmark. For additional details, please log in.
